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XPENG Branding (Live the Next, Now)

XPENG has been present in the Thai market for nearly a year, yet its brand positioning remains unclear in the crowded Chinese EV segment. The key challenge is to establish a distinctive space that sets XPENG apart from competitors by bridging its strong global reputation with a locally relevant identity. At the same time, XPENG’s global vision as an Explorer of Future Mobility through breakthroughs such as flying cars, humanoid iron, advanced software, and next-generation technologies. This vision must be translated into the Thai context to differentiate XPENG and inspire consumers with a future-forward identity that is both global and local.

Oct 09, 2025

VR @ Sai Kung (VR @ SaiKung)

With its plush green hills and village atmosphere, Sai Kung is a peaceful paradise on just off the eastern edge of Hong Kong. But for the majority of Hong Kong residents, it might aswell be a world away. This was the problem facing Sino Group, the property developer behind the 285-unit Park Mediterranean project in Sai Kung: although it was building a top-quality residential complex in a magnificent natural setting, Sino Group knew it would be a challenge to draw out prospective buyers for viewing. Sino Group sought our help to:

Create a fresh and engaging experience to showcase the Park Mediterranean site in Sai Kung
Generate awareness of Sai Kung as prime real estate investment
Generate leads to speak with a property agent

Feb 26, 2025

The Macallan Global Travel Retail Experience – Discover Your Expression

The Macallan sought to elevate its travel retail experience, recognizing that today’s traveller looks for more than convenience - they seek a memorable, personalized encounter while being introduced to its travel exclusive collection. The Discover Your Expression (DYE) was developed to meet this need, transforming the retail journey with an interactive and user-friendly tool.

Tags: Macallan | Mobile |

Feb 26, 2025

The Macallan Global Travel Retail – The Harmony Collection Fine Cacao Release

The Macallan, a key brand under Edrington Group, was set to launch a new collection in their travel-exclusive range. However, no offline-to-online strategy had been planned for their in-store activations. Without an O2O strategy, the customer journey would be fragmented, isolating the opportunity to engage with customers to the in-store experience only. This would also be a missed opportunity for data collection, a key component to better understanding customer behaviour and campaign performance.

Feb 26, 2025

2020 Hennessy T-mall Super Brand Day

Explore new consumption opportunities

Both local and foreign spirit brands have been competing for years to stand out among food pairings in the Chinese market. In order to realize business growth, a new subdivided consumption occasion must be found when pairing food with spirits at the dinner table

Attract new consumer groups

Hennessy is one of the most famous luxury cognac brands in the world and has been established in China since 1869. The perception of Hennessey among new alcohol consumers is that it is for sophisticated drinkers. In addition, the brand is also facing increased competition from other foreign alcohol drinks like whisky, cocktails and craft beer, which are currently trendy among young Chinese consumers.

Boost e-commerce in the COVID-19 era

Though Hennessy launched its e-comm...

Jan 05, 2022

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XPENG Branding (Live the Next, Now)

VR @ Sai Kung (VR @ SaiKung)

The Macallan Global Travel Retail Experience – Discover Your Expression

The Macallan Global Travel Retail – The Harmony Collection Fine Cacao Release

2020 Hennessy T-mall Super Brand Day

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Cellini – SEO and PPC Campaign (Cellini – SEO and PPC Campaign Case Study)

Shoes: Pleasure & Pain for Swire Properties

Empowering people to live life to the fullest through a CSR campaign

Daring to reach new audiences with an interactive activation

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