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Listing Ceremony

To support the successful listing of ESR on HKEX. ESR is the largest APAC-focused logistics real estate platform. The communication programme was tailored to highlight ESR’s unique business model plus the growth potential of the APAC market, which is the most dynamic and fastest growing logistics market in the world.

Nov 27, 2020

Calitravelog Southeast Asia Anchor Campaign

The PUMA #CaliTravelog was one of PUMA Southeast Asia’s biggest marketing campaigns of the year. The six-month-long campaign was developed to promote the relaunch of the iconic ‘80s sneakers, the PUMA Cali across Malaysia, Singapore and Indonesia. The market relaunch campaign took a multi-channeled approach utilising a variety of online and offline platforms to successfully reintroduce the classic sneakers to the modern audience.

Nov 27, 2020

Rewardz – B2B SEO for UAE

Increase Online Traffic to Website to gain more Conversions
To increase online traffic for their website targeting UAE as a region and achieve good rankings for digital rewards marketplace of local incentives covering dining, shopping, travel, wellness and experiences which can be customised to customer’s needs. Niche market.

Tags: Rewardz | Online |

Jun 08, 2020

Misty Daydream - B2B and B2C eCommerce SEO Campaign

Tags: Misty Daydream | Online | Singapore |

Jun 08, 2020

Cellini – SEO and PPC Campaign (Cellini – SEO and PPC Campaign Case Study)

Jun 08, 2020

SEO, Google/ Bing SEM, Google GDN, Landing Page

Client – John Hu Migration Consulting would like to drive a long run always on lead generation campaign via search, social and display channels Objective:
Client is well known in the migration industry. However, in this digital age, there is lack of brand awareness in digital media channels. In fact, the migration industry needs tons of leads to expand the potential consumer pool. For the consumer pool, targeted audiences have to be well educated and willing to spend on high value products. Expanding the potential consumer pool based on the current targeting pool able to drive lookalike and similar audience. It aims to enlarge the targeting pool so that it reaches new people who are likely to be interested in client’s services.

Tags: John Hu Migration Consulting | Social | Online | Hong Kong |

Jun 04, 2020

ThinkVision 15th Anniversary B2C Global Social Campaign

The hardcore B2B tech brand first approach to click through B2C
Lenovo has been designing computer monitors for business use under the ThinkVision brand for 15 years. They offer full-function ergonomic stands, high performance specifications, multiple connectivity options and great value pricing. Over this time, it had exclusively used a channel marketing approach to communications giving its distributors all of the information and collaterals they needed to sell the product to their customers. Now in its anniversary year, it was time to think differently about ThinkVision marketing. Lenovo wanted to create a global brand enhancement program for ThinkVision that would connect directly with business customers and help drive sales with its distributors.
CHALLENGES
Our brief presented some significant challenges:

First, ThinkVision monitors are very practical devices so we would ...

Tags: Lenovo | Mobile | Social | Online |

Feb 11, 2020

Strategic Media Partnership in Korea

Cheung Kong Graduate School of Business (CKGSB) features 45 full-time professors with unrivaled expertise and insights in the business and economic field. The unmatched alumni network also promotes strong academic-industrial collaboration in diversified sectors. China’s open-door policy and rapid growth in many sectors heightened demand for knowledge and experts’ views on the market. However, CKGSB is relatively new with lower brand awareness than other global business schools in Korea. It is one of the top priorities for CKGSB to Raise brand awareness and position CKGSB as the thought leader by engaging and cultivating strong alliances with major media outlets in Korea. The strategic approach made is to Promote and leverage long-term relationships with top-tier media outlets to fortify CKGSB’s thought leadership in the industry. It is also aimed to expand CKGSB’s influence in the business community and raise credibility among fresh graduates and mid-career executives seeking China-f...

Tags: Cheung Kong Graduate School of Business | PR | Print (Trade/Newspaper) | Korea |

Mar 30, 2017

Maximising the Potential of Sinomax

Maximising the Potential of Sinomax is a campaign that we developed for assisting Sinomax in its primary listing and fund raising exercise in Hong Kong. Among the challenges to overcome included the lacklustre economies of the PRC and US which further dampened consumption, concerns over the quality of listed companies rose following a spate of profit warnings issued by several new listings and the competition with numerous companies for media and investor interest, with 47 IPOs launched between June and August 2014 and six IPO media conferences held on the same day. Moreover, Sinomax’s former management was found guilty of smuggling common goods into China in 2004, this incident casted a shadow on the new management, and jeopardised the company’s listing plan.

Jan 04, 2017

Business of Design Work (Business of Design Week)

BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Sep 30, 2015

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Listing Ceremony

Calitravelog Southeast Asia Anchor Campaign

Rewardz – B2B SEO for UAE

Misty Daydream - B2B and B2C eCommerce SEO Campaign

Cellini – SEO and PPC Campaign (Cellini – SEO and PPC Campaign Case Study)

SEO, Google/ Bing SEM, Google GDN, Landing Page

ThinkVision 15th Anniversary B2C Global Social Campaign

Strategic Media Partnership in Korea

Maximising the Potential of Sinomax

Business of Design Work (Business of Design Week)

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