| Agency Portfolio

2020 Hennessy T-mall Super Brand Day

Explore new consumption opportunities

Both local and foreign spirit brands have been competing for years to stand out among food pairings in the Chinese market. In order to realize business growth, a new subdivided consumption occasion must be found when pairing food with spirits at the dinner table

Attract new consumer groups

Hennessy is one of the most famous luxury cognac brands in the world and has been established in China since 1869. The perception of Hennessey among new alcohol consumers is that it is for sophisticated drinkers. In addition, the brand is also facing increased competition from other foreign alcohol drinks like whisky, cocktails and craft beer, which are currently trendy among young Chinese consumers.

Boost e-commerce in the COVID-19 era

Though Hennessy launched its e-comm...

Jan 05, 2022

Listing Ceremony

To support the successful listing of ESR on HKEX. ESR is the largest APAC-focused logistics real estate platform. The communication programme was tailored to highlight ESR’s unique business model plus the growth potential of the APAC market, which is the most dynamic and fastest growing logistics market in the world.

Nov 27, 2020

Calitravelog Southeast Asia Anchor Campaign

The PUMA #CaliTravelog was one of PUMA Southeast Asia’s biggest marketing campaigns of the year. The six-month-long campaign was developed to promote the relaunch of the iconic ‘80s sneakers, the PUMA Cali across Malaysia, Singapore and Indonesia. The market relaunch campaign took a multi-channeled approach utilising a variety of online and offline platforms to successfully reintroduce the classic sneakers to the modern audience.

Nov 27, 2020

Costa Coffee x Didi

Cooking Brand Preference Amidst Boiling Competition
Around the world each year coffee consumption increases by 2%. By comparison, in China coffee consumption is increasing at an annual rate of 15% - 20%. On average, each person drinks up to 20 cups of coffee per year in China compared to the average consumption in a more mature market of around 400 cups. Clearly there is a lot of potential yet to be captured in China’s growing coffee scene. As a veteran British coffee brand, Costa has always been loved by Chinese consumers for its coffee quality. While coffee culture in China is relatively under-developed compared to other markets round the world, market competition is nonetheless relentless. Rival international brands are doubling down on store openings. A new wave of boutique coffee shops are stimulating a lot of visitation from coffee lovers seeking quality products and atmosphere. Plus, new coupon issuing brands compet...

Feb 11, 2020

ThinkVision 15th Anniversary B2C Global Social Campaign

The hardcore B2B tech brand first approach to click through B2C
Lenovo has been designing computer monitors for business use under the ThinkVision brand for 15 years. They offer full-function ergonomic stands, high performance specifications, multiple connectivity options and great value pricing. Over this time, it had exclusively used a channel marketing approach to communications giving its distributors all of the information and collaterals they needed to sell the product to their customers. Now in its anniversary year, it was time to think differently about ThinkVision marketing. Lenovo wanted to create a global brand enhancement program for ThinkVision that would connect directly with business customers and help drive sales with its distributors.
CHALLENGES
Our brief presented some significant challenges:

First, ThinkVision monitors are very practical devices so we would ...

Tags: Lenovo | Mobile | Social | Online |

Feb 11, 2020

Bon Juk(Porridge)

Jul 04, 2017

TV PPL (First Case in Korea) Promotions of Daily Soap Opera “Missing You”

Tags: Guam Visitors Bureau | TV | PR | Korea |

Jul 04, 2017

Strategic Media Partnership in Korea

Cheung Kong Graduate School of Business (CKGSB) features 45 full-time professors with unrivaled expertise and insights in the business and economic field. The unmatched alumni network also promotes strong academic-industrial collaboration in diversified sectors. China’s open-door policy and rapid growth in many sectors heightened demand for knowledge and experts’ views on the market. However, CKGSB is relatively new with lower brand awareness than other global business schools in Korea. It is one of the top priorities for CKGSB to Raise brand awareness and position CKGSB as the thought leader by engaging and cultivating strong alliances with major media outlets in Korea. The strategic approach made is to Promote and leverage long-term relationships with top-tier media outlets to fortify CKGSB’s thought leadership in the industry. It is also aimed to expand CKGSB’s influence in the business community and raise credibility among fresh graduates and mid-career executives seeking China-f...

Tags: Cheung Kong Graduate School of Business | PR | Print (Trade/Newspaper) | Korea |

Mar 30, 2017

Website Revamp and Digital Instore Solution (Website Revamp & Digital Instore Solution)

Jan 28, 2015

My Hong Kong Guide

We work very closely with the Hong Kong Tourism Board on their many campaigns, both locally and internationally. This year we launched the “My Hong Kong Guide” app for web, digital devices and Facebook, created to capture experiences of travellers to Hong Kong while managing their travel itineraries, offering suggestions of places of interest and having the ability to add friends and engage with other travelers based on interest, travel period and personal blogs.