| Agency Portfolio

Pepsi Great Wall Event

Sep 30, 2015

BMW Kinect

Jan 28, 2015

Designercity and Hysan Place have collaborated over the years in developing award-winning websites and state-of-the-art retail installations. Our latest collaboration comes in conjunction with the shopping center’s summer month long GO SMILEY campaign. We pitched Hysan Place to utilize some new technologies in support of their campaign to inspire happiness to all visitors and patrons, as well as conduct a fundraiser for their chosen charity “Save the Children” foundation.

Jan 28, 2015

My Hong Kong Guide

We work very closely with the Hong Kong Tourism Board on their many campaigns, both locally and internationally. This year we launched the “My Hong Kong Guide” app for web, digital devices and Facebook, created to capture experiences of travellers to Hong Kong while managing their travel itineraries, offering suggestions of places of interest and having the ability to add friends and engage with other travelers based on interest, travel period and personal blogs.

Jan 28, 2015

eCommerce

City’super is Hong Kong’s mega lifestyle specialty store with a focus on good quality foods, produce and lifestyle needs. Our client had an older ecommerce platform that did not represent the brand fairly and required an overhaul of the platform to meet today’s digital capabilities. City’super also wanted to enhance their digital brand experience and create a content rich site to support its eCommerce business.

Jan 28, 2015

Discover Hong Kong Website Revamp

Tags: Discover Hong Kong | Online | Hong Kong |

Nov 13, 2014

DW with Marina Bay Sands (Marina Bay Sands Sales Kit)

Marina Bay Sands (MBS) first won the bid to build a business-oriented resort in the heart of Singapore’s prime new business district in Marina South. With the architectural design of the resort finalised, they required MBS brand identity to be created for marketing collaterals such as the sales kit and folders to woo luxury retailers, dinning outlets, exhibitors, etc. to attract, invest and open their brand and stores in the resort.

Tags: Marina Bay Sands Singapore | Direct Marketing | Print (Trade/Newspaper) | Singapore |

Sep 12, 2014

A Taste of Success

A Taste of Success is a financial communications campaign that we at Strategic Public Relations Group (“SPRG”) devised for our client, Tsui Wah, as it sought to list on the Stock Exchange of Hong Kong Limited. If successful, it would become the first Cha Chaan Teng operator found on the Main Board. Among the obstacles to overcome included the public’s misconception of Tsui Wah as overpriced, as well as the media’s preoccupation with focusing on negative aspects of the F&B industry, including rising rent, food and labour costs. Also, Tsui Wah’s high P/E ratio, doubts surrounding its expansion into China and the generally lackluster performance of IPOs in Hong Kong during the second half of 2012, all served to undermine the confidence of investors.

Feb 20, 2014

Arsenal Asia Tour 2013 - 'Prove Your Arsenal Passion!' Facebook App

Feb 20, 2014

The Peninsula - Wayfinder

The Peninsula requested for a system to promote events and programs in the hotel and be used as an advertising/promotional vehicle for its premium tenants. They also requested for a mobile app that hotel guests could access further information about Hong Kong and the hotel’s facilities to enhance their overall stay with the hotel.

Feb 20, 2014

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Arsenal Asia Tour 2013 - 'Prove Your Arsenal Passion!' Facebook App

The Peninsula - Wayfinder

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