BMW Kinect

To promote the launch of BMW’s “compact outside, roomy inside” 2 Series Active Tourer, the brand had a digital installation set up at this year’s Tennis Open event to engage its target audience and to serve as a sneak peek of the new model, and recruit public from onsite registration.

Planning & Execution

Using Microsoft Kinect to read user’s motion, Designercity created an interactive game that allowed audiences to learn more about the brand new car through a personality test. With questions like “What is your active personality”, through straightforward user action, a visually enticing video would be generated to demonstrate the particular personality trait and see how that translates to a car suited to the person’s style.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team