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The Macallan Global Travel Retail Experience – Discover Your Expression

The Macallan sought to elevate its travel retail experience, recognizing that today’s traveller looks for more than convenience - they seek a memorable, personalized encounter while being introduced to its travel exclusive collection. The Discover Your Expression (DYE) was developed to meet this need, transforming the retail journey with an interactive and user-friendly tool.

Tags: Macallan | Mobile |

Feb 26, 2025

My Hong Kong Guide

We work very closely with the Hong Kong Tourism Board on their many campaigns, both locally and internationally. This year we launched the “My Hong Kong Guide” app for web, digital devices and Facebook, created to capture experiences of travellers to Hong Kong while managing their travel itineraries, offering suggestions of places of interest and having the ability to add friends and engage with other travelers based on interest, travel period and personal blogs.

Jan 28, 2015

eCommerce

City’super is Hong Kong’s mega lifestyle specialty store with a focus on good quality foods, produce and lifestyle needs. Our client had an older ecommerce platform that did not represent the brand fairly and required an overhaul of the platform to meet today’s digital capabilities. City’super also wanted to enhance their digital brand experience and create a content rich site to support its eCommerce business.

Jan 28, 2015

DW with Marina Bay Sands (Marina Bay Sands Sales Kit)

Marina Bay Sands (MBS) first won the bid to build a business-oriented resort in the heart of Singapore’s prime new business district in Marina South. With the architectural design of the resort finalised, they required MBS brand identity to be created for marketing collaterals such as the sales kit and folders to woo luxury retailers, dinning outlets, exhibitors, etc. to attract, invest and open their brand and stores in the resort.

Tags: Marina Bay Sands Singapore | Direct Marketing | Print (Trade/Newspaper) | Singapore |

Sep 12, 2014

FLAVOR RADIO

Seoul loves coffee. That's why the Korean capital is called the 'City of Coffee'. People there knew Dunkin' Donuts for their donuts, but they associated the brand less with coffee. The company wanted more people to choose Dunkin' Donuts for coffee, rather than visit other cafes. How could they make people associate Dunkin' with coffee?

Tags: DUNKIN' DONUTS | Out of Home | Korea |

Nov 30, 2012

Insight Exhibition

Nov 30, 2012

Minus One

Around five million hectares of forest are cut down every year to make paper. Samsung Printers wanted to change this by encouraging sustainable printing-practices. They wanted to help both existing and new customers to make a difference. Samsung's unique belief was that people wanted to save the environment but through minimal effort.

Nov 30, 2012

Samsung Mobile Experience Store

Mobile technology is becoming more advanced and dynamic, and as a result people are finding it harder to shop the smartphone category. But we know that creating the right experience in store is key to influencing the purchase decision. In fact our research shows that exceptional in-store experience can raise the sale of the smartphones by five times compared to stores that offer minimal experience.

Tags: Samsung | Out of Home | Direct Marketing |

Nov 30, 2012

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DW with Marina Bay Sands (Marina Bay Sands Sales Kit)

FLAVOR RADIO

Insight Exhibition

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