Around five million hectares of forest are cut down every year to make paper. Samsung Printers wanted to change this by encouraging sustainable printing-practices. They wanted to help both existing and new customers to make a difference. Samsung's unique belief was that people wanted to save the environment but through minimal effort.
Planning & Execution
The Minus One project is a simple idea that enables people to be more eco-friendly - even when printing in bulk. Just reduce the font size by one point before you print. It can cut down the number of pages needed for a document by up to 50%. We printed a classic Indian novel in a smaller font, saving more than 350,000 sheets of paper with just one book. It showed the publishing industry and everyone else how easy being green can be.
Effectiveness / Results
Minus one was adopted by 73 organisations, schools and colleges, and more than 150,000 people took the Minus One pledge. Not only that, but 39 books were released in a Minus One edition. Samsung had shown people that everyone could be more environmentally-friendly – from businesses to individuals. Crucially, they also showed that it didn't need to be difficult or expensive. People now associated the company with smart solutions.