| Agency Portfolio

100 Years of Goldbears

To mark the 100th anniversary of its iconic Goldbears, Haribo aimed for a campaign that would go beyond driving short-term sales. The brand sought to celebrate its heritage in a way that felt meaningful to families and young adults in Singapore, while reinforcing the joy and nostalgia Goldbears have represented for generations. The challenge was to build emotional connection, boost shopper engagement, and offer customers a keepsake that would live on well beyond the pack and transform a purchase into a lasting brand memory. Target audience: Families with children and young adults in Singapore.

Feb 25, 2026

Let’s Play

Rinso is one of Indonesia’s leading laundry detergent brand, anchored in the “Dirt is Good” philosophy that champions child development through play and exploration. In a highly competitive, Unilever Indonesia sought to reinforce brand love and purpose while driving measurable sales uplift, without relying on price discounts. The objective was to connect with families and primary household shoppers by offering meaningful value beyond the product, strengthening emotional relevance while encouraging purchase.

Feb 25, 2026

Gaming Just Got Tastier

During Australia’s highly competitive Tax Time period, Lenovo wanted to stand out from other tech retailers and drive increased store sales. The objective was to create a creative, value-led promotion that appealed to both gaming and corporate audiences, differentiating Lenovo without relying on discounts. By partnering with TLC Worldwide, Lenovo sought a locally relevant campaign that could cut through the noise, leverage peak consumer spending behavior, and motivate purchase through meaningful added value.

Feb 25, 2026

Uno Prize Pick 1 in 3 Wins

The UNO™ at Hungry Jack’s program aimed to drive profitable traffic and upsell higher value items and increase baskets, positioning it as a strong alternative to competitor promotional programs. It sought to boost sales across various channels, including in-store, app, and delivery, throughout the day by introducing gamified mechanics that added value and excitement to the customer experience.

Feb 25, 2026

Whatever It Is, Gift It with Grab

Grab set out to increase daily transactions and basket size across its ecosystem, including GrabFood, GrabMart, and GrabCar, by making everyday bookings feel more rewarding and emotionally engaging. The opportunity was to drive higher frequency of use among millennials and young families in key cities, while differentiating Grab beyond functional convenience. The brief called for a scalable campaign that could build excitement, strengthen customer preference, and encourage repeat behavior across multiple services, rather than relying on short-term price incentives.

Feb 25, 2026

Lotus’s “Beli-Beli Cuti-Cuti" (Lotus’s “Beli-Beli Cuti-Cuti”)

Lotus’s Malaysia sought to move beyond traditional price-led promotions and discounts, which were delivering diminishing impact among Gen X and millennial shoppers increasingly motivated by lifestyle aspirations and experiences. Following its rebrand from Tesco Malaysia, the brand wanted a campaign that could differentiate Lotus’s in a competitive retail landscape while driving meaningful business outcomes. The objective was to increase average spend per visit, encourage repeat engagement, and build deeper emotional connection by turning routine grocery shopping into something more aspirational and loyalty-driving.

Feb 25, 2026

Love is Diverse

Launch new life insurance policy that expands the criteria of who the policy holder can identify as their beneficiary, beyond legal spouse or immediate offspring. Among the first of its kind, this policy also follows the brand’s repositioning of its Insurance arm as HSBC Life. Campaign objective is to raise awareness of this new policy by building context that resonates among target audiences, meanwhile, raising brand awareness of HSBC Life and its new positioning.

Tags: HSBC | Online | Social |

Feb 26, 2025

POCO Indonesia - Being a brand guardian angel

Klikpr was selected to be POCO’s PR partner for three consecutive years, each year bringing its own unique challenges for the agency to address. The first year was particularly challenging: with POCO only recently being established as its own identity independent of Xiaomi, the one question to answer was how to make the upstart brand stand out from its parent company and in a sea of near-identical smartphone offerings. Another not-so-easy challenge to answer was dispelling public perception towards POCO as a ‘cheap’ brand and instead shift the audience’s perspective to align with its brand value: extreme performance at extreme price. Thirdly, instead of just wide, POCO went for deep: targeting very hypersegmented audience niches including gamers, skateboarders, fashion designers, and many such creative types. The brand announced even more product offerings in its second year, but this was at the same time an exercise in setting priorities to make su...

Mar 21, 2024

World Health, Fitness & Wellness Festival 2023

Feb 29, 2024

Under Armour Combine 2022

With the debut of the first UA Combine, the 1-day fitness competition challenges athletes to push their limits and benchmark their performance against other athletes in their country. Competing athletes will go through 8 tests, challenging their Agility, Stamina, Vertical, Power, Endurance, Strength, Speed, and Cognition. Points will be earned for each completed test and athletes will be ranked according to their result.

Feb 29, 2024

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100 Years of Goldbears

Let’s Play

Gaming Just Got Tastier

Uno Prize Pick 1 in 3 Wins

Whatever It Is, Gift It with Grab

Lotus’s “Beli-Beli Cuti-Cuti" (Lotus’s “Beli-Beli Cuti-Cuti”)

Love is Diverse

POCO Indonesia - Being a brand guardian angel

World Health, Fitness & Wellness Festival 2023

Under Armour Combine 2022

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