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Costa Coffee x Didi

Cooking Brand Preference Amidst Boiling Competition
Around the world each year coffee consumption increases by 2%. By comparison, in China coffee consumption is increasing at an annual rate of 15% - 20%. On average, each person drinks up to 20 cups of coffee per year in China compared to the average consumption in a more mature market of around 400 cups. Clearly there is a lot of potential yet to be captured in China’s growing coffee scene. As a veteran British coffee brand, Costa has always been loved by Chinese consumers for its coffee quality. While coffee culture in China is relatively under-developed compared to other markets round the world, market competition is nonetheless relentless. Rival international brands are doubling down on store openings. A new wave of boutique coffee shops are stimulating a lot of visitation from coffee lovers seeking quality products and atmosphere. Plus, new coupon issuing brands compet...

Feb 11, 2020

ThinkVision 15th Anniversary B2C Global Social Campaign

The hardcore B2B tech brand first approach to click through B2C
Lenovo has been designing computer monitors for business use under the ThinkVision brand for 15 years. They offer full-function ergonomic stands, high performance specifications, multiple connectivity options and great value pricing. Over this time, it had exclusively used a channel marketing approach to communications giving its distributors all of the information and collaterals they needed to sell the product to their customers. Now in its anniversary year, it was time to think differently about ThinkVision marketing. Lenovo wanted to create a global brand enhancement program for ThinkVision that would connect directly with business customers and help drive sales with its distributors.
CHALLENGES
Our brief presented some significant challenges:

First, ThinkVision monitors are very practical devices so we would ...

Tags: Lenovo | Mobile | Social | Online |

Feb 11, 2020

Shoes: Pleasure & Pain for Swire Properties

Aug 19, 2019

Kinect in Space

Studio City Macau—a member of MELCO—is set apart from its competition by positioning itself as Macau’s casino for fun and entertainment. While other casinos in the region focus on retail and shopping experiences, Studio City rotates through different cinematic and entertainment themes. Each lasts a few months and features relevant activations throughout the casino. Oglivy approached Shadow Factory to help Studio City create an interactive experience for a very large and underutilized digital screen inside the casino during its “Aliens Are Coming” theme. Shadow Factory was tasked with creating an activation that was suitable for all ages, did not require staff, controllers, or internet access to operate, and had to be able to run for three months uninterrupted. The experience also had to reflect the branding and campaign around “Aliens Are Coming” and intermittently switch to advertising.

Tags: Studio City | Installation | Macau |

Jun 17, 2019

Revamp

Ocean Park Hong Kong needed to revive its digital presence to reflect its status as Hong Kong’s premier theme park and as the city’s ultimate destination of excitement. The greatest challenge was in consolidating over 1000 pages of content into a fun and easy to browse website that allowed users to intuitively discover exactly what they wanted to see, across all devices.

Tags: Ocean Park | Mobile | Online | Hong Kong |

Nov 03, 2017

Fendirumi Surprise

Fendi wanted to make a splash on the social media scene for the grand re-opening of their flagship boutique on Hong Kong’s famed Canton Road. They had to stand out amongst Hong Kong’s saturated market of luxury fashion brands and grab the attention of Hong Kong’s mobile-loving social media users.
Given the recent extraordinary success of Pokémon Go in Hong Kong, an AR (artificial reality) component was required for the re-opening’s cocktail party to fuel the buzz on social media and draw shoppers to the store.

Nov 03, 2017

TV PPL (First Case in Korea) Promotions of Daily Soap Opera “Missing You”

Tags: Guam Visitors Bureau | TV | PR | Korea |

Jul 04, 2017

Strategic Media Partnership in Korea

Cheung Kong Graduate School of Business (CKGSB) features 45 full-time professors with unrivaled expertise and insights in the business and economic field. The unmatched alumni network also promotes strong academic-industrial collaboration in diversified sectors. China’s open-door policy and rapid growth in many sectors heightened demand for knowledge and experts’ views on the market. However, CKGSB is relatively new with lower brand awareness than other global business schools in Korea. It is one of the top priorities for CKGSB to Raise brand awareness and position CKGSB as the thought leader by engaging and cultivating strong alliances with major media outlets in Korea. The strategic approach made is to Promote and leverage long-term relationships with top-tier media outlets to fortify CKGSB’s thought leadership in the industry. It is also aimed to expand CKGSB’s influence in the business community and raise credibility among fresh graduates and mid-career executives seeking China-f...

Tags: Cheung Kong Graduate School of Business | PR | Print (Trade/Newspaper) | Korea |

Mar 30, 2017

U.S.-Pan Asia IoT Superhighway Accelerator Program – 2016

Wearable IoT World (WIoTW) pioneers as the world’s first accelerator based in San Francisco focusing on the Internet of Things (IoT), wearables, and emerging technologies. With the aim to choose Hong Kong as its home in Asia to launch the U.S.-Pan Asia IoT Superhighway Accelerator, The Hoffman Agency helps drive their brand awareness while connecting and educating Hong Kong and other Asian startup community on IoT. Upon landing on the Superhighway, WIoTW officially kicked off their launch on January 19th, 2016 and hosted its inaugural class on May 17th, 2016, pivoting on driving IoT innovation and entrepreneurship in Hong Kong and Asia while championing global IoT development ahead.

Jan 05, 2017

Immortalizing Happiness: MetLife Hong Kong’s Infinity App

MetLife Hong Kong launched their Infinity app and sought earned media coverage to further publicize the app’s unique features. However, they were unfamiliar with local media environment and had no experience working with journalists.

Designed to make people feel positive today through mobile, the Infinity app is a unique virtual time capsule, focusing on positive moments in life. It allows people to capture, store and share these special memories with their loved ones at a predetermined time in the future.

Tags: MetLife | PR | Online | Hong Kong |

Jul 27, 2015

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