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Love is Diverse

Launch new life insurance policy that expands the criteria of who the policy holder can identify as their beneficiary, beyond legal spouse or immediate offspring. Among the first of its kind, this policy also follows the brand’s repositioning of its Insurance arm as HSBC Life. Campaign objective is to raise awareness of this new policy by building context that resonates among target audiences, meanwhile, raising brand awareness of HSBC Life and its new positioning.

Tags: HSBC | Online | Social |

Feb 26, 2025

POCO Indonesia - Being a brand guardian angel

Klikpr was selected to be POCO’s PR partner for three consecutive years, each year bringing its own unique challenges for the agency to address. The first year was particularly challenging: with POCO only recently being established as its own identity independent of Xiaomi, the one question to answer was how to make the upstart brand stand out from its parent company and in a sea of near-identical smartphone offerings. Another not-so-easy challenge to answer was dispelling public perception towards POCO as a ‘cheap’ brand and instead shift the audience’s perspective to align with its brand value: extreme performance at extreme price. Thirdly, instead of just wide, POCO went for deep: targeting very hypersegmented audience niches including gamers, skateboarders, fashion designers, and many such creative types. The brand announced even more product offerings in its second year, but this was at the same time an exercise in setting priorities to make su...

Mar 21, 2024

UnderArmour Curry Flow 9 x Sesame Street 2022

Feb 29, 2024

Listing Ceremony

To support the successful listing of ESR on HKEX. ESR is the largest APAC-focused logistics real estate platform. The communication programme was tailored to highlight ESR’s unique business model plus the growth potential of the APAC market, which is the most dynamic and fastest growing logistics market in the world.

Nov 27, 2020

Calitravelog Southeast Asia Anchor Campaign

The PUMA #CaliTravelog was one of PUMA Southeast Asia’s biggest marketing campaigns of the year. The six-month-long campaign was developed to promote the relaunch of the iconic ‘80s sneakers, the PUMA Cali across Malaysia, Singapore and Indonesia. The market relaunch campaign took a multi-channeled approach utilising a variety of online and offline platforms to successfully reintroduce the classic sneakers to the modern audience.

Nov 27, 2020

Rewardz – B2B SEO for UAE

Increase Online Traffic to Website to gain more Conversions
To increase online traffic for their website targeting UAE as a region and achieve good rankings for digital rewards marketplace of local incentives covering dining, shopping, travel, wellness and experiences which can be customised to customer’s needs. Niche market.

Tags: Rewardz | Online |

Jun 08, 2020

Cellini – SEO and PPC Campaign (Cellini – SEO and PPC Campaign Case Study)

Jun 08, 2020

Orange Days

The KTM 200 Duke, while metro cities accepted this KTM’s product with open arms, KTM’s long-term success needed the acceptance of customers from smaller towns and tier 2/3 cities in India. The brand needed a lot of groundwork to educate, inform and build awareness and excitement for the products. Thus, Program Orange Days and Orange rides Country wide, a platform for KTM owners to gather and meet fellow owners and enthusiasts. KTM through such events also allowed bike owners to appreciate the ample thrills that a KTM bike can provide on a race track. The Orange days were conducted in every major city and kept on growing in scale. Objective - Build awareness through media let event showcasing the performance and innovation of KTM motorcycle

Mar 11, 2020

Aditya Birla Fashion Retail-Record Breaking Fashion

Pantaloons is India’s largest big box fashion retailer, and one of the fastest growing lifestyle apparel destinations in India, with over 243 stores spread across 120 towns and cities. Objective
To help the retail business grow in an increasingly competitive marketplace, we were tasked with leveraging events that highlighted the new brand narrative and connected with consumers across India’s diverse regions. Audience insight:
India connects through cultural celebrations
Fashion is most successful when it makes people feel special, and that sense of celebration is valuable in crafting an engaging brand narrative. Festivals presented the perfect medium for Pantaloons to engage with consumers, distinguish the brand, and have some colourful fun. Strategy development: The agency devised a focused communications strategy that put Pantaloons at the heart of popular local festivals throughout India. Identified k...

Mar 11, 2020

Ariel – Sons #ShareTheLoad (Ariel - Sons #ShareTheLoad)

Third leg of the movement- Share The Load. Ariel brand believes in the progress and empowerment of women, because women are the backbone of our society. #ShareTheLoad is not a campaign, it’s a movement to bring a change in the society. SONS #SHARE THE LOAD – 2019
This year, Ariel wanted to focus on another root cause of this prejudice, on Raising the children. Within the same progressive households, there is often a difference in the way our sons and daughters are being raised.

Mar 11, 2020

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Love is Diverse

POCO Indonesia - Being a brand guardian angel

UnderArmour Curry Flow 9 x Sesame Street 2022

Listing Ceremony

Calitravelog Southeast Asia Anchor Campaign

Rewardz – B2B SEO for UAE

Cellini – SEO and PPC Campaign (Cellini – SEO and PPC Campaign Case Study)

Orange Days

Aditya Birla Fashion Retail-Record Breaking Fashion

Ariel – Sons #ShareTheLoad (Ariel - Sons #ShareTheLoad)

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