Print (Trade/Newspaper) | Agency Portfolio

Creating the Next Miracle

Creating the Next Miracle is a campaign that we at SPRG developed for assisting Regina Miracle International (Holdings) Limited (“RM”) in its primary listing and fund raising exercise in Hong Kong. RM is a leading global intimate wear company that innovates, designs and manufactures a wide range of intimate wear and functional sports products for leading global brands, including Victoria’s Secret and Under Armour, leveraging its innovative design manufacturer (“IDM”) business model. It is the industry’s number one bra manufacturer and is particularly adept at developing technological innovations that have cross-industry and cross-product-line applications

Jan 04, 2017

Malaysian Office Launch

Jan 04, 2017

CTBC Bank Xiamen Branch Opening Ceremony

Jan 04, 2017

Business of Design Work (Business of Design Week)

BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Sep 30, 2015

Pepsi Great Wall Event

Sep 30, 2015

Reinvigorating China Unicom’s Local Love and Global ICT Leadership

A large-scale foundation stone laying ceremony was organized as part of a major launch campaign to unveil the China Unicom Global Center (GC) as the company’s first and largest ICT GC built outside of China, with the aim to:

Secure mass media coverage and generate mass in target media essential to communicate the company's international expansion plans and position China Unicom as a global ICT leader

Generate a robust domestic and regional media cycle on the company’s investment/growth in Hong Kong to demonstrate China Unicom's commitment to local community

Mitigate security and transparency issues that stigmatizes data centers run by state-owned Chinese companies

Feb 06, 2015

Lexus Christmas Card

Tags: Lexus | Print (Trade/Newspaper) | Singapore |

Sep 12, 2014

DW with Marina Bay Sands (Marina Bay Sands Sales Kit)

Marina Bay Sands (MBS) first won the bid to build a business-oriented resort in the heart of Singapore’s prime new business district in Marina South. With the architectural design of the resort finalised, they required MBS brand identity to be created for marketing collaterals such as the sales kit and folders to woo luxury retailers, dinning outlets, exhibitors, etc. to attract, invest and open their brand and stores in the resort.

Tags: Marina Bay Sands Singapore | Direct Marketing | Print (Trade/Newspaper) | Singapore |

Sep 12, 2014

A Taste of Success

A Taste of Success is a financial communications campaign that we at Strategic Public Relations Group (“SPRG”) devised for our client, Tsui Wah, as it sought to list on the Stock Exchange of Hong Kong Limited. If successful, it would become the first Cha Chaan Teng operator found on the Main Board. Among the obstacles to overcome included the public’s misconception of Tsui Wah as overpriced, as well as the media’s preoccupation with focusing on negative aspects of the F&B industry, including rising rent, food and labour costs. Also, Tsui Wah’s high P/E ratio, doubts surrounding its expansion into China and the generally lackluster performance of IPOs in Hong Kong during the second half of 2012, all served to undermine the confidence of investors.

Feb 20, 2014

Karaoke Goes Digital

Feb 20, 2014

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Creating the Next Miracle

Malaysian Office Launch

CTBC Bank Xiamen Branch Opening Ceremony

Business of Design Work (Business of Design Week)

Pepsi Great Wall Event

Reinvigorating China Unicom’s Local Love and Global ICT Leadership

Lexus Christmas Card

DW with Marina Bay Sands (Marina Bay Sands Sales Kit)

A Taste of Success

Karaoke Goes Digital

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