PR | Agency Portfolio

Immortalizing Happiness: MetLife Hong Kong’s Infinity App

MetLife Hong Kong launched their Infinity app and sought earned media coverage to further publicize the app’s unique features. However, they were unfamiliar with local media environment and had no experience working with journalists.

Designed to make people feel positive today through mobile, the Infinity app is a unique virtual time capsule, focusing on positive moments in life. It allows people to capture, store and share these special memories with their loved ones at a predetermined time in the future.

Tags: MetLife | PR | Online | Hong Kong |

Jul 27, 2015

Reinvigorating China Unicom’s Local Love and Global ICT Leadership

A large-scale foundation stone laying ceremony was organized as part of a major launch campaign to unveil the China Unicom Global Center (GC) as the company’s first and largest ICT GC built outside of China, with the aim to:

Secure mass media coverage and generate mass in target media essential to communicate the company's international expansion plans and position China Unicom as a global ICT leader

Generate a robust domestic and regional media cycle on the company’s investment/growth in Hong Kong to demonstrate China Unicom's commitment to local community

Mitigate security and transparency issues that stigmatizes data centers run by state-owned Chinese companies

Feb 06, 2015

Halloween Campaign Site 2014 (Ocean Park Halloween 2014)

Jan 29, 2015

Corporate Website

CLP had specific requirements to revamp their corporate website. They wanted a user experience review and navigation redesign, new creative as well as onsite search tools to enhance the overall search capability as well as a detailed SEO strategy and implementation. They wanted to meet global standards in website design and make allowances for a content strategy.

Jan 29, 2015

Website

Jan 28, 2015

Twinkle Surprise

Jan 28, 2015

NX: All Eyes on Me Campaign Site (NX: All Eyes on Me Campaign)

Lexus Hong Kong was readying for the launch of their brand new hybrid SUV, the NX and came to Designercity to request for a campaign site in support of their launch. Their requirements were that the site had to be created based on their theme, Amazingly Sharp with breakaway taglines to use. “I look Sharp, I think Sharp, I drive Sharp and I Feel Sharp”, respectively. They wanted us to convey visually and in styling that the new NX was in sharp contrast to their other models.

Jan 28, 2015

BMW Kinect

Jan 28, 2015

Go Smiley

Designercity and Hysan Place have collaborated over the years in developing award-winning websites and state-of-the-art retail installations. Our latest collaboration comes in conjunction with the shopping center’s summer month long GO SMILEY campaign. We pitched Hysan Place to utilize some new technologies in support of their campaign to inspire happiness to all visitors and patrons, as well as conduct a fundraiser for their chosen charity “Save the Children” foundation.

Jan 28, 2015

Website Revamp and Digital Instore Solution (Website Revamp & Digital Instore Solution)

Jan 28, 2015

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Immortalizing Happiness: MetLife Hong Kong’s Infinity App

Reinvigorating China Unicom’s Local Love and Global ICT Leadership

Halloween Campaign Site 2014 (Ocean Park Halloween 2014)

Corporate Website

Website

Twinkle Surprise

NX: All Eyes on Me Campaign Site (NX: All Eyes on Me Campaign)

BMW Kinect

Go Smiley

Website Revamp and Digital Instore Solution (Website Revamp & Digital Instore Solution)

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