Online | Agency Portfolio

KOREANS' BIG MAC SONG!

The Big Mac was no longer iconic in Korea and competition among fastfood chains was increasing with discount mechanics like coupons and price promotions. It was tough to change consumer’s mindsets, our campaign objective was to reignite consumers’ cravings for the Big Mac and stimulate consumption, without relying on discount coupons or promotions and we needed to successfully localize McDonald’s 1974’s commercial, ‘Big Mac Chant’ which was big hit in the U.S as well.

Dec 06, 2012

DONATING 2-BARCODE WATER

Minewater wanted to show that its purified and mineral-rich water was good for everyone. So, they launched a campaign to help the millions worldwide who don't have safe drinking water. Research showed that 89% of people wanted to donate, but in reality only 0.9% actually donated. How could the company connect with people and also make it easy for them to donate?

Nov 30, 2012

Insight Exhibition

Nov 30, 2012

Volvo “Operator Idol” Contest (Volvo "Operator Idol" Contest)

Nov 30, 2012

Ultimate HHonors Getaway in China

Nov 30, 2012

Minus One

Around five million hectares of forest are cut down every year to make paper. Samsung Printers wanted to change this by encouraging sustainable printing-practices. They wanted to help both existing and new customers to make a difference. Samsung's unique belief was that people wanted to save the environment but through minimal effort.

Nov 30, 2012

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The Agency Directory online coverage is now Portfolio

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KOREANS' BIG MAC SONG!

DONATING 2-BARCODE WATER

Insight Exhibition

Volvo “Operator Idol” Contest (Volvo "Operator Idol" Contest)

Ultimate HHonors Getaway in China

Minus One

The Agency Directory online coverage is now Portfolio