Hong Kong Jockey Club Website Revamp

Hong Kong Jockey Club has four business pillars: charity, membership, racing and football betting. The organization asked for a clearer distinction amongst them while maintaining the overall brand identity and its values. As for the customer experience, we were asked to create a fresh, sports-focused look and enhance usability of the HKJC.

Planning & Execution

The work involved information architecture revision, content and screen flow definition, revitalizing online branding and visual framework design, website design and production and content management system integration, all requiring the highest level of project management and development standards.

This project follows a life-cycle development approach, undergoing an ongoing process to improve design, functionality, performance and content.

Effectiveness / Results

Since its Relaunch the website has been awarded the Silver Award at OCGIO Web Accessibility Awards 2012/2013.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team