Mobile | Agency Portfolio

Gaming Just Got Tastier

During Australia’s highly competitive Tax Time period, Lenovo wanted to stand out from other tech retailers and drive increased store sales. The objective was to create a creative, value-led promotion that appealed to both gaming and corporate audiences, differentiating Lenovo without relying on discounts. By partnering with TLC Worldwide, Lenovo sought a locally relevant campaign that could cut through the noise, leverage peak consumer spending behavior, and motivate purchase through meaningful added value.

Feb 25, 2026

Uno Prize Pick 1 in 3 Wins

The UNO™ at Hungry Jack’s program aimed to drive profitable traffic and upsell higher value items and increase baskets, positioning it as a strong alternative to competitor promotional programs. It sought to boost sales across various channels, including in-store, app, and delivery, throughout the day by introducing gamified mechanics that added value and excitement to the customer experience.

Feb 25, 2026

Whatever It Is, Gift It with Grab

Grab set out to increase daily transactions and basket size across its ecosystem, including GrabFood, GrabMart, and GrabCar, by making everyday bookings feel more rewarding and emotionally engaging. The opportunity was to drive higher frequency of use among millennials and young families in key cities, while differentiating Grab beyond functional convenience. The brief called for a scalable campaign that could build excitement, strengthen customer preference, and encourage repeat behavior across multiple services, rather than relying on short-term price incentives.

Feb 25, 2026

Lotus’s “Beli-Beli Cuti-Cuti" (Lotus’s “Beli-Beli Cuti-Cuti”)

Lotus’s Malaysia sought to move beyond traditional price-led promotions and discounts, which were delivering diminishing impact among Gen X and millennial shoppers increasingly motivated by lifestyle aspirations and experiences. Following its rebrand from Tesco Malaysia, the brand wanted a campaign that could differentiate Lotus’s in a competitive retail landscape while driving meaningful business outcomes. The objective was to increase average spend per visit, encourage repeat engagement, and build deeper emotional connection by turning routine grocery shopping into something more aspirational and loyalty-driving.

Feb 25, 2026

Get Quaker Fit, Sure Win Health & Wellness Rewards

Quaker sought to drive brand stickiness and sales growth by expanding its reach, attracting and retaining customers. With increasing competition in the wellness space, the goal was to differentiate the brand and drive repeat purchases through a compelling community driven program. Target audience: Nutrition-inclined consumers 25-45 years old, health-conscious and fitness enthusiasts.

Feb 25, 2026

The Macallan Global Travel Retail Experience – Discover Your Expression

The Macallan sought to elevate its travel retail experience, recognizing that today’s traveller looks for more than convenience - they seek a memorable, personalized encounter while being introduced to its travel exclusive collection. The Discover Your Expression (DYE) was developed to meet this need, transforming the retail journey with an interactive and user-friendly tool.

Tags: Macallan | Mobile |

Feb 26, 2025

The Macallan Global Travel Retail – The Harmony Collection Fine Cacao Release

The Macallan, a key brand under Edrington Group, was set to launch a new collection in their travel-exclusive range. However, no offline-to-online strategy had been planned for their in-store activations. Without an O2O strategy, the customer journey would be fragmented, isolating the opportunity to engage with customers to the in-store experience only. This would also be a missed opportunity for data collection, a key component to better understanding customer behaviour and campaign performance.

Feb 26, 2025

RING RING | CHARACTER ELEVATION

Jun 27, 2024

How MoTCE Website Can Make Dreams Into Reality

The challenge is of course to stay resilient and keep surviving in the middle of the pandemic which became a barrier to the travel & creative economy industry. What we do is, provide high-impact strategy & innovations to revive Indonesia’s travel and economy creative industry with our way, the digital way. We will show you how we still managed to increase travelers’ who are planning to travel to & in Indonesia. The data shows their interest and intent by monitoring their activity in Indonesia.travel website.

Tags: The Ministry of Tourism and Creative Economy of Indonesia | Mobile | Online | Indonesia |

Feb 28, 2024

2020 Hennessy T-mall Super Brand Day

Explore new consumption opportunities

Both local and foreign spirit brands have been competing for years to stand out among food pairings in the Chinese market. In order to realize business growth, a new subdivided consumption occasion must be found when pairing food with spirits at the dinner table

Attract new consumer groups

Hennessy is one of the most famous luxury cognac brands in the world and has been established in China since 1869. The perception of Hennessey among new alcohol consumers is that it is for sophisticated drinkers. In addition, the brand is also facing increased competition from other foreign alcohol drinks like whisky, cocktails and craft beer, which are currently trendy among young Chinese consumers.

Boost e-commerce in the COVID-19 era

Though Hennessy launched its e-comm...

Jan 05, 2022

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Gaming Just Got Tastier

Uno Prize Pick 1 in 3 Wins

Whatever It Is, Gift It with Grab

Lotus’s “Beli-Beli Cuti-Cuti" (Lotus’s “Beli-Beli Cuti-Cuti”)

Get Quaker Fit, Sure Win Health & Wellness Rewards

The Macallan Global Travel Retail Experience – Discover Your Expression

The Macallan Global Travel Retail – The Harmony Collection Fine Cacao Release

RING RING | CHARACTER ELEVATION

How MoTCE Website Can Make Dreams Into Reality

2020 Hennessy T-mall Super Brand Day

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