Mobile | Agency Portfolio

Breathe In Nature

The challenge was to engage younger consumers in a way that felt relevant to their lifestyles, while strengthening Ricola’s positioning around wellness, balance, and connection to nature. Beyond brand building, Ricola also required a commercially viable mechanic that could drive incremental purchase without discounting, deliver high perceived value, and remain true to Ricola’s heritage, resulting in a proposition that was both aspirational and difficult for competitors to replicate.

Feb 25, 2026

100 Years of Goldbears

To mark the 100th anniversary of its iconic Goldbears, Haribo aimed for a campaign that would go beyond driving short-term sales. The brand sought to celebrate its heritage in a way that felt meaningful to families and young adults in Singapore, while reinforcing the joy and nostalgia Goldbears have represented for generations. The challenge was to build emotional connection, boost shopper engagement, and offer customers a keepsake that would live on well beyond the pack and transform a purchase into a lasting brand memory. Target audience: Families with children and young adults in Singapore.

Feb 25, 2026

Let’s Play

Rinso is one of Indonesia’s leading laundry detergent brand, anchored in the “Dirt is Good” philosophy that champions child development through play and exploration. In a highly competitive, Unilever Indonesia sought to reinforce brand love and purpose while driving measurable sales uplift, without relying on price discounts. The objective was to connect with families and primary household shoppers by offering meaningful value beyond the product, strengthening emotional relevance while encouraging purchase.

Feb 25, 2026

Gaming Just Got Tastier

During Australia’s highly competitive Tax Time period, Lenovo wanted to stand out from other tech retailers and drive increased store sales. The objective was to create a creative, value-led promotion that appealed to both gaming and corporate audiences, differentiating Lenovo without relying on discounts. By partnering with TLC Worldwide, Lenovo sought a locally relevant campaign that could cut through the noise, leverage peak consumer spending behavior, and motivate purchase through meaningful added value.

Feb 25, 2026

Lotus’s “Beli-Beli Cuti-Cuti" (Lotus’s “Beli-Beli Cuti-Cuti”)

Lotus’s Malaysia sought to move beyond traditional price-led promotions and discounts, which were delivering diminishing impact among Gen X and millennial shoppers increasingly motivated by lifestyle aspirations and experiences. Following its rebrand from Tesco Malaysia, the brand wanted a campaign that could differentiate Lotus’s in a competitive retail landscape while driving meaningful business outcomes. The objective was to increase average spend per visit, encourage repeat engagement, and build deeper emotional connection by turning routine grocery shopping into something more aspirational and loyalty-driving.

Feb 25, 2026

Fun Adventures with Happy Meal

McDonald’s wanted to refresh excitement around its iconic Happy Meal by strengthening its emotional connection with families in an increasingly experience-driven market. While the Happy Meal was already a well-loved product, the brand saw an opportunity to extend the joy beyond the restaurant by offering shared experiences that families could enjoy together. The brief focused on creating added value that went beyond toys or food, encouraging repeat visits, reinforcing McDonald’s role in family bonding, and positioning the Happy Meal as a gateway to learning, play, and discovery.

Feb 25, 2026

Win Rewards In Every Pack / Snack More, Win More

Frito-Lay set out to move beyond traditional snack promotions and create a campaign that could deliver immediate excitement while influencing purchase behavior among Gen Z and millennial shoppers. In a crowded FMCG Snack category where price-led mechanics often struggle to engage younger audiences, the brand needed a fresh, scalable solution that rewarded loyalty, sparked social buzz, and encouraged shoppers to trade up to larger pack sizes. The brief called for a high-impact activation that delivered instant gratification, drove viral engagement, and could be rolled out across multiple Southeast Asian markets.

Feb 25, 2026

The Macallan Global Travel Retail Experience – Discover Your Expression

The Macallan sought to elevate its travel retail experience, recognizing that today’s traveller looks for more than convenience - they seek a memorable, personalized encounter while being introduced to its travel exclusive collection. The Discover Your Expression (DYE) was developed to meet this need, transforming the retail journey with an interactive and user-friendly tool.

Tags: Macallan | Mobile |

Feb 26, 2025

2020 Hennessy T-mall Super Brand Day

Explore new consumption opportunities

Both local and foreign spirit brands have been competing for years to stand out among food pairings in the Chinese market. In order to realize business growth, a new subdivided consumption occasion must be found when pairing food with spirits at the dinner table

Attract new consumer groups

Hennessy is one of the most famous luxury cognac brands in the world and has been established in China since 1869. The perception of Hennessey among new alcohol consumers is that it is for sophisticated drinkers. In addition, the brand is also facing increased competition from other foreign alcohol drinks like whisky, cocktails and craft beer, which are currently trendy among young Chinese consumers.

Boost e-commerce in the COVID-19 era

Though Hennessy launched its e-comm...

Jan 05, 2022

From Now to Next: Achieving >66,000 Global Attendance at First Virtual 2021 Asian Financial Forum

Tags: Asian Financial Forum 2021 | Mobile | Online | Social |

Jan 05, 2022

New Search

Filtered by

Breathe In Nature

100 Years of Goldbears

Let’s Play

Gaming Just Got Tastier

Lotus’s “Beli-Beli Cuti-Cuti" (Lotus’s “Beli-Beli Cuti-Cuti”)

Fun Adventures with Happy Meal

Win Rewards In Every Pack / Snack More, Win More

The Macallan Global Travel Retail Experience – Discover Your Expression

2020 Hennessy T-mall Super Brand Day

From Now to Next: Achieving >66,000 Global Attendance at First Virtual 2021 Asian Financial Forum

The Agency Directory online coverage is now Portfolio