Direct Marketing | Agency Portfolio

The Macallan Global Travel Retail – The Harmony Collection Fine Cacao Release

The Macallan, a key brand under Edrington Group, was set to launch a new collection in their travel-exclusive range. However, no offline-to-online strategy had been planned for their in-store activations. Without an O2O strategy, the customer journey would be fragmented, isolating the opportunity to engage with customers to the in-store experience only. This would also be a missed opportunity for data collection, a key component to better understanding customer behaviour and campaign performance.

Feb 26, 2025

World Health, Fitness & Wellness Festival 2023

Feb 29, 2024

Red Bull Race Day Media DM Invitation (Red Bull Race Day Media Kit / Event Invitation)

Red Bull Race Day, the biggest motoring event held by Red Bull in 2021 under the concept “GO-ON Tokyo” or “Roaring Tokyo,” featured machines like Super GT, Super Formula, and MotoGP that roared throughout the city of Tokyo. For this event, USN was in charge of coming up the idea, design, and production of the DM, and yet again, we decided to go with something “out-of-the-envelope.” Based on the concept “GO-ON Tokyo,” we designed the visuals of the DM so that the onomatopoeia of the roaring sound, “Go-ooh,” literally ripped through and popped out of the envelope. We designed the card, wanting people to wonder, “What the heck is this?” before even opening the envelope, which we then sent out to the media people.

Tags: Red Bull | Direct Marketing | PR | Japan |

Jul 13, 2023

Red Bull Orange Edition Launch

Jul 13, 2023

2020 Hennessy T-mall Super Brand Day

Explore new consumption opportunities

Both local and foreign spirit brands have been competing for years to stand out among food pairings in the Chinese market. In order to realize business growth, a new subdivided consumption occasion must be found when pairing food with spirits at the dinner table

Attract new consumer groups

Hennessy is one of the most famous luxury cognac brands in the world and has been established in China since 1869. The perception of Hennessey among new alcohol consumers is that it is for sophisticated drinkers. In addition, the brand is also facing increased competition from other foreign alcohol drinks like whisky, cocktails and craft beer, which are currently trendy among young Chinese consumers.

Boost e-commerce in the COVID-19 era

Though Hennessy launched its e-comm...

Jan 05, 2022

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Jan 05, 2022

Calitravelog Southeast Asia Anchor Campaign

The PUMA #CaliTravelog was one of PUMA Southeast Asia’s biggest marketing campaigns of the year. The six-month-long campaign was developed to promote the relaunch of the iconic ‘80s sneakers, the PUMA Cali across Malaysia, Singapore and Indonesia. The market relaunch campaign took a multi-channeled approach utilising a variety of online and offline platforms to successfully reintroduce the classic sneakers to the modern audience.

Nov 27, 2020

Orange Days

The KTM 200 Duke, while metro cities accepted this KTM’s product with open arms, KTM’s long-term success needed the acceptance of customers from smaller towns and tier 2/3 cities in India. The brand needed a lot of groundwork to educate, inform and build awareness and excitement for the products. Thus, Program Orange Days and Orange rides Country wide, a platform for KTM owners to gather and meet fellow owners and enthusiasts. KTM through such events also allowed bike owners to appreciate the ample thrills that a KTM bike can provide on a race track. The Orange days were conducted in every major city and kept on growing in scale. Objective - Build awareness through media let event showcasing the performance and innovation of KTM motorcycle

Mar 11, 2020

Aditya Birla Fashion Retail-Record Breaking Fashion

Pantaloons is India’s largest big box fashion retailer, and one of the fastest growing lifestyle apparel destinations in India, with over 243 stores spread across 120 towns and cities. Objective
To help the retail business grow in an increasingly competitive marketplace, we were tasked with leveraging events that highlighted the new brand narrative and connected with consumers across India’s diverse regions. Audience insight:
India connects through cultural celebrations
Fashion is most successful when it makes people feel special, and that sense of celebration is valuable in crafting an engaging brand narrative. Festivals presented the perfect medium for Pantaloons to engage with consumers, distinguish the brand, and have some colourful fun. Strategy development: The agency devised a focused communications strategy that put Pantaloons at the heart of popular local festivals throughout India. Identified k...

Mar 11, 2020

Ariel – Sons #ShareTheLoad (Ariel - Sons #ShareTheLoad)

Third leg of the movement- Share The Load. Ariel brand believes in the progress and empowerment of women, because women are the backbone of our society. #ShareTheLoad is not a campaign, it’s a movement to bring a change in the society. SONS #SHARE THE LOAD – 2019
This year, Ariel wanted to focus on another root cause of this prejudice, on Raising the children. Within the same progressive households, there is often a difference in the way our sons and daughters are being raised.

Mar 11, 2020

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The Macallan Global Travel Retail – The Harmony Collection Fine Cacao Release

World Health, Fitness & Wellness Festival 2023

Red Bull Race Day Media DM Invitation (Red Bull Race Day Media Kit / Event Invitation)

Red Bull Orange Edition Launch

2020 Hennessy T-mall Super Brand Day

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Calitravelog Southeast Asia Anchor Campaign

Orange Days

Aditya Birla Fashion Retail-Record Breaking Fashion

Ariel – Sons #ShareTheLoad (Ariel - Sons #ShareTheLoad)

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