Travel & Leisure | Agency Portfolio

Timezone Orchard Exchange Opening

The Event Objective: Create awareness and buzz for Timezone’s largest venue in Singapore at Orchard Exchange by leveraging an integrated communications and brand activation campaign, culminating in a burst of publicity leading to its grand opening The Target Audience: Teens & Young Adults Attracting casual visitors looking to fill their spare time, the Timezone in Orchard appeals to PASSIVE users who may stop by for a quick game or two while waiting for friends or a movie. Parents with Young Children Timezone in Orchard is a haven for ACTIVE users seeking a day of thrilling gaming experiences. It's the perfect destination for those who deliberately plan their trip to enjoy a day of fun and bonding.

Feb 29, 2024

The Lost Treasure

As global tourism has been hit hard by the pandemic, it is necessary to stay connected to consumers to be top-of-mind when the market rebounds. As a result, The Singapore Tourism Board (STB) partnered with Woshimi App, a popular online gaming platform and social community well-known for live-action role play (LARP), to launch a special edition script: “The Lost Treasure featuring Singapore.”

Jan 05, 2022

Boosting off-peak visitors with ‘Singlish Fun’

Aug 19, 2019

Kinect in Space

Studio City Macau—a member of MELCO—is set apart from its competition by positioning itself as Macau’s casino for fun and entertainment. While other casinos in the region focus on retail and shopping experiences, Studio City rotates through different cinematic and entertainment themes. Each lasts a few months and features relevant activations throughout the casino. Oglivy approached Shadow Factory to help Studio City create an interactive experience for a very large and underutilized digital screen inside the casino during its “Aliens Are Coming” theme. Shadow Factory was tasked with creating an activation that was suitable for all ages, did not require staff, controllers, or internet access to operate, and had to be able to run for three months uninterrupted. The experience also had to reflect the branding and campaign around “Aliens Are Coming” and intermittently switch to advertising.

Tags: Studio City | Installation | Macau |

Jun 17, 2019

Revamp

Ocean Park Hong Kong needed to revive its digital presence to reflect its status as Hong Kong’s premier theme park and as the city’s ultimate destination of excitement. The greatest challenge was in consolidating over 1000 pages of content into a fun and easy to browse website that allowed users to intuitively discover exactly what they wanted to see, across all devices.

Tags: Ocean Park | Mobile | Online | Hong Kong |

Nov 03, 2017

TV PPL (First Case in Korea) Promotions of Daily Soap Opera “Missing You”

Tags: Guam Visitors Bureau | TV | PR | Korea |

Jul 04, 2017

BMW Kinect

Jan 28, 2015

My Hong Kong Guide

We work very closely with the Hong Kong Tourism Board on their many campaigns, both locally and internationally. This year we launched the “My Hong Kong Guide” app for web, digital devices and Facebook, created to capture experiences of travellers to Hong Kong while managing their travel itineraries, offering suggestions of places of interest and having the ability to add friends and engage with other travelers based on interest, travel period and personal blogs.

Jan 28, 2015

DW with Marina Bay Sands (Marina Bay Sands Sales Kit)

Marina Bay Sands (MBS) first won the bid to build a business-oriented resort in the heart of Singapore’s prime new business district in Marina South. With the architectural design of the resort finalised, they required MBS brand identity to be created for marketing collaterals such as the sales kit and folders to woo luxury retailers, dinning outlets, exhibitors, etc. to attract, invest and open their brand and stores in the resort.

Tags: Marina Bay Sands Singapore | Direct Marketing | Print (Trade/Newspaper) | Singapore |

Sep 12, 2014

Hotel ICON Website Revamp

Tags: Hotel ICON | Online | Hong Kong |

Feb 19, 2014

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