Korea,Print (Trade/Newspaper)

Delta Air Lines Media Day (MPR for Delta Air Lines)

Feb 20, 2018

Caffé Bené

Jul 04, 2017

VIPS

Jul 04, 2017

Bon Juk(Porridge)

Jul 04, 2017

Strategic Media Partnership in Korea

Cheung Kong Graduate School of Business (CKGSB) features 45 full-time professors with unrivaled expertise and insights in the business and economic field. The unmatched alumni network also promotes strong academic-industrial collaboration in diversified sectors. China’s open-door policy and rapid growth in many sectors heightened demand for knowledge and experts’ views on the market. However, CKGSB is relatively new with lower brand awareness than other global business schools in Korea. It is one of the top priorities for CKGSB to Raise brand awareness and position CKGSB as the thought leader by engaging and cultivating strong alliances with major media outlets in Korea. The strategic approach made is to Promote and leverage long-term relationships with top-tier media outlets to fortify CKGSB’s thought leadership in the industry. It is also aimed to expand CKGSB’s influence in the business community and raise credibility among fresh graduates and mid-career executives seeking China-f...

Tags: Cheung Kong Graduate School of Business | PR | Print (Trade/Newspaper) | Korea |

Mar 30, 2017

Business of Design Work (Business of Design Week)

BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Sep 30, 2015

KOREANS' BIG MAC SONG!

The Big Mac was no longer iconic in Korea and competition among fastfood chains was increasing with discount mechanics like coupons and price promotions. It was tough to change consumer’s mindsets, our campaign objective was to reignite consumers’ cravings for the Big Mac and stimulate consumption, without relying on discount coupons or promotions and we needed to successfully localize McDonald’s 1974’s commercial, ‘Big Mac Chant’ which was big hit in the U.S as well.

Dec 06, 2012

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Delta Air Lines Media Day (MPR for Delta Air Lines)

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Business of Design Work (Business of Design Week)

KOREANS' BIG MAC SONG!

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