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2020 Hennessy T-mall Super Brand Day

Explore new consumption opportunities

Both local and foreign spirit brands have been competing for years to stand out among food pairings in the Chinese market. In order to realize business growth, a new subdivided consumption occasion must be found when pairing food with spirits at the dinner table

Attract new consumer groups

Hennessy is one of the most famous luxury cognac brands in the world and has been established in China since 1869. The perception of Hennessey among new alcohol consumers is that it is for sophisticated drinkers. In addition, the brand is also facing increased competition from other foreign alcohol drinks like whisky, cocktails and craft beer, which are currently trendy among young Chinese consumers.

Boost e-commerce in the COVID-19 era

Though Hennessy launched its e-comm...

Jan 05, 2022

Love for City Guardian, Protect Her Against the Sun

While COVID-19 has been spreading all over the world, China has succeeded in effectively controlling it. Everything is gradually back to normal thanks to the achievements of health professionals. However, some of the city guardians such as cleaners, couriers and bus drivers, who play important roles in maintaining the city order, especially female workers, contributions are easily overlooked. On the special day of May 20th (520 has a similar pronunciation of 'I love you' in Chinese), Clarins kicked off a campaign to show caring for those female outdoor workers, named 'Love for City Guardian, Protect Her Against the Sun'. On this day, caring stations on the streets were set up to send special gifts to these female workers. The campaign has dramatically enhanced the emotional bonding with consumers, and the comprehensive effects of the new sunscreen product, Clarins UV Plus, were engagingly highlighted.

Tags: Clarins | Social | China |

Jan 05, 2022

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Jan 05, 2022

Vindapedia

Founded in 1985, Vinda is a leading Chinese personal hygiene company listed in Hong Kong. Vinda’s nine key brands fit into four core business segments – tissues, incontinence, baby and feminine care. From a local start-up to a multinational corporation, Vinda has had the largest market share in the industry since 2017. With increased growth and nearly 13,000 employees in China, Vinda identified an opportunity to better internally communicate their philosophy of a “Healthy Lifestyle Starts with Vinda,” and their vision of being the top personal hygiene company in Asia. As their staff comprise of a wide range of age groups, lifestyles and interests, Vinda urgently needed to find common ground to engage with employees and instil pride in providing high-quality personal hygiene products and services.

Tags: Vinda | Social | China |

Jan 05, 2022

The Lost Treasure

As global tourism has been hit hard by the pandemic, it is necessary to stay connected to consumers to be top-of-mind when the market rebounds. As a result, The Singapore Tourism Board (STB) partnered with Woshimi App, a popular online gaming platform and social community well-known for live-action role play (LARP), to launch a special edition script: “The Lost Treasure featuring Singapore.”

Jan 05, 2022

All Things Happy with California Pistachios

Time to Get Strategic About Making People Happy – Both Client and Consumer
Ketchum was tasked with developing an integrated PR campaign to build upon the excitement of California Pistachios as the “happy nut” in China, and their brand, Wonderful Pistachios, as the “poster boy” for California Pistachios in China. Wonderful Pistachios was seeking a comprehensive brand campaign that would:

fully leverage the power of experiential marketing across different scenarios
appeal to diverse segments of the brand’s target audiences
subtly drive consistent brand messaging
influence consumer behavior directly

Time to Nail The Brief
The below describes a strategic approach that was successfully integrated and coordinated across all marketing channels in China including paid media (pre-movie commercial), earned media (PR and online influencer outreach) and ...

Feb 13, 2020

Continental Tires “Conti Cities”

Background At present, one third of the world's tire production is in China. Continental, founded in 1871, has entered the Chinese market since 1996. Because of its professional technology and industry influence, Continental has won the recognition of the majority of consumers. During its initial promotion, Continental spread its brand value in traditional advertising forms such as TVC, outdoor display advertising and vertical. However, since the whole market has become saturated and the marketing promotion strategies of competitors are almost the same, consumers lack value recognition and emotional resonance for the brand, resulting in slow sales growth. In 2018,“When everything counts”is chosen as the Chinese brand slogan. Continental accompanies everyone that moves forward.
Challenge: 1. Chinese social media is blooming these years. Former advertising, propagating selling points, did not work. How can Continental find ...

Feb 11, 2020

Costa Coffee x Didi

Cooking Brand Preference Amidst Boiling Competition
Around the world each year coffee consumption increases by 2%. By comparison, in China coffee consumption is increasing at an annual rate of 15% - 20%. On average, each person drinks up to 20 cups of coffee per year in China compared to the average consumption in a more mature market of around 400 cups. Clearly there is a lot of potential yet to be captured in China’s growing coffee scene. As a veteran British coffee brand, Costa has always been loved by Chinese consumers for its coffee quality. While coffee culture in China is relatively under-developed compared to other markets round the world, market competition is nonetheless relentless. Rival international brands are doubling down on store openings. A new wave of boutique coffee shops are stimulating a lot of visitation from coffee lovers seeking quality products and atmosphere. Plus, new coupon issuing brands compet...

Feb 11, 2020

Haier Trade Show

Standing out in a crowded place – the Expo Challenge.
The Appliances & Electronics World Expo (AWE) has become the world’s leading platform and the biggest stage for household appliances brands within the Chinese market – a segment that reached RMB810 billion in value in 2018. In 2019, over 900 exhibitors were set to participate in AWE, which would hosted more than 350,000 visitors over four days. Both numbers of exhibitors and visitors set the exhibition record over the past five years.
So many potential customers, but at the same time – so many pressing competitors.
Haier, as one of the industry’s leading brands, was poised to present its newest technology and smart home system. AWE could not be a better place to show it off to the world. Haier’s smart lifestyle range has continued to move forward in leaps, from single device intelligence to multi-device interconnection, and then into to the Internet of Things era.

Feb 11, 2020

Shoes: Pleasure & Pain for Swire Properties

Aug 19, 2019

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