Samsung | Agency Portfolio

Team Unstoppable

Situation: GenMZ are increasingly actively involved in global, social and political causes - and are choosing to align themselves only with people, products and brands that embody their beliefs and passion. Big problem: Samsung's affinity with this generation requires improvement especially with a strong competitor like Apple. How do we elevate Samsung to be the preferred brand, one that has impressive product innovation and a brand with a purpose, a brand that's in-touch with society's most pressing social causes – causes Gen MZ find relevant as well?

Tags: Samsung | PR | Social |

Feb 15, 2023

Insight Exhibition

Nov 30, 2012

Minus One

Around five million hectares of forest are cut down every year to make paper. Samsung Printers wanted to change this by encouraging sustainable printing-practices. They wanted to help both existing and new customers to make a difference. Samsung's unique belief was that people wanted to save the environment but through minimal effort.

Nov 30, 2012

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Team Unstoppable

Insight Exhibition

Minus One

The Agency Directory online coverage is now Portfolio