Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.
Media consultancy's revenue jumped 7% year on year in 2023.
Parent company Vivendi says move would “unleash the development potential” of the brand.
EssenceMediacom is the incumbent.
The deal will combine Hootsuite’s publishing and analytics with Talkwalker’s consumer intelligence.
'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins