Analysis
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Southeast’s Asia’s top 50 brands 2024
Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.
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PR Awards Asia-Pacific 2024 shortlist announced
Check out the 269 shortlisted efforts for innovative campaigns, impactful storytelling, and strategic communication across the region.
APAC Power List 2024: The power players shaping the region's brand landscape
Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.
Can we trust ChatGPT as an analytics tool?
A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?
Asia-Pacific Power List 2024: John Toomey, Marriott International
His strategic vision, customer-first focus, and commitment to organisational excellence have been instrumental in supercharging regional growth as Marriott International capitalises on sustained international travel demand.
Asia-Pacific Power List 2024: Kenneth Lim, Singapore Tourism Board
Despite helming the marketing department for just one year, Lim is already making strides at STB by leveraging innovation and partnerships to cement the city-state's global destination status.
Asia-Pacific Power List 2024: Hikaru Adachi, FamilyMart
Leading a series of seasonal campaigns for the Japanese convenience store chain, Adachi has helped return the highest profits in the brand's history.
Asia-Pacific Power List 2024: Hanks Lee, AS Watson Group
A marketing tour de force with a gift for crafting resonant campaigns, Hanks Lee inspires positive change through strategic and purposeful marketing
Asia-Pacific Power List 2024: Jayen Mehta, Amul
Mehta is moving fast to expand Amul’s global footprint, while pivoting its growth around innovation, impact and sustainability.
Asia-Pacific Power List 2024: Thai Minh Diem Tu, Techcombank
Tu sprints towards a community-centric culture and champions the bank’s vision for diversity, wellness and vitality.
Asia-Pacific Power List 2024: Stephanie Choi, Samsung
Managing a number of extremely effective campaigns and strategic collaborations, Choi has helped propel Samsung to the top of the mobile phone sales charts.
Asia-Pacific Power List 2024: Kainaz Gazder, P&G
Gazder has been unstoppable in mobilising the power and reach of P&G’s brands to bring about far-reaching changes in communities, equality and inclusion.
Asia-Pacific Power List 2024: Jan-Paul Jeffrey, Spotify
Through innovative campaigns, insights and strategic initiatives, Jeffery drives Spotify's dominance in the region, evidenced by a remarkable 58% increase in viral sharing during the Wrapped season.
Asia-Pacific Power List 2024: Jenny Melhuish, Aldi
Despite navigating a completely new industry over the past 12 months, Melhuish has helped Aldi gain customers and sales to become Australia's top budget supermarket.
Asia-Pacific Power List 2024: Joanna Flint, Mandarin Oriental
A new-gen CMO, Flint is driving tactical changes at Mandarin Oriental while elevating the luxury brand through innovative campaigns and centralised branding efforts.
Asia-Pacific Power List 2024: Jack Wang, F5
From digital transformation to CSR, Wang has been comprehensively building F5’s brand in China for more than a decade, paying off in business results and industry awards.
Asia-Pacific Power List 2024: Grace Zhu, Mondelez
Steering the marketing team at Mondelez, Zhu has successfully led business growth and brand transformation for brands such as Oreo and Stride in China.
Asia-Pacific Power List 2024: Julie Nestor, Mastercard
In line with Mastercard’s commitment to tap into consumers’ all five senses, Nestor has led the execution of exciting campaigns around the region that do just that.
Asia-Pacific Power List 2024: Lex Bradshaw-Zanger, L'Oreal
A marketing maestro with expertise in media, technology and consumer insights, Bradshaw-Zanger taps into the region's fastest-growing markets — grabbing the attention of younger demographics
Asia-Pacific Power List 2024: Kirsten Hasler, Ikea
Ikea Australia's head of marketing Kirsten Hasler leads with passion, creativity and empathy to make better living accessible for all.
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