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SK-II Bareskin Project

Aug 19, 2019

Merck KGaA (“Merck”) is a world leading science and technology company in healthcare, life science and related performance materials. In 2015, Merck kicked off the first ever global research on curiosity in the workplace, the first step made by the company to unlock the power of curiosity. It was also a critical move for Merck in establishing its brand image as a world leading technology enterprise and innovator. In 2016, Merck took its Curiosity Initiative to China. As Merck’s public relations consultant in the Asia Pacific region, SPRG was able to localize the “curiosity concept” for easy grasp by the Chinese people and executed a series of publicity activities including online communications, celebrity/option leader outreach, online ads, high-level content marketing and media events.

Apr 02, 2019

Google’s The Future of Go Summit 2017 in Wuzhen

Apr 02, 2019

Fendirumi Surprise

Fendi wanted to make a splash on the social media scene for the grand re-opening of their flagship boutique on Hong Kong’s famed Canton Road. They had to stand out amongst Hong Kong’s saturated market of luxury fashion brands and grab the attention of Hong Kong’s mobile-loving social media users.
Given the recent extraordinary success of Pokémon Go in Hong Kong, an AR (artificial reality) component was required for the re-opening’s cocktail party to fuel the buzz on social media and draw shoppers to the store.

Nov 03, 2017

Halloween Campaign Site 2014 (Ocean Park Halloween 2014)

Jan 29, 2015

Website

Jan 28, 2015

NX: All Eyes on Me Campaign Site (NX: All Eyes on Me Campaign)

Lexus Hong Kong was readying for the launch of their brand new hybrid SUV, the NX and came to Designercity to request for a campaign site in support of their launch. Their requirements were that the site had to be created based on their theme, Amazingly Sharp with breakaway taglines to use. “I look Sharp, I think Sharp, I drive Sharp and I Feel Sharp”, respectively. They wanted us to convey visually and in styling that the new NX was in sharp contrast to their other models.

Jan 28, 2015

My Hong Kong Guide

We work very closely with the Hong Kong Tourism Board on their many campaigns, both locally and internationally. This year we launched the “My Hong Kong Guide” app for web, digital devices and Facebook, created to capture experiences of travellers to Hong Kong while managing their travel itineraries, offering suggestions of places of interest and having the ability to add friends and engage with other travelers based on interest, travel period and personal blogs.

Jan 28, 2015

eCommerce

City’super is Hong Kong’s mega lifestyle specialty store with a focus on good quality foods, produce and lifestyle needs. Our client had an older ecommerce platform that did not represent the brand fairly and required an overhaul of the platform to meet today’s digital capabilities. City’super also wanted to enhance their digital brand experience and create a content rich site to support its eCommerce business.

Jan 28, 2015

DW with Marina Bay Sands (Marina Bay Sands Sales Kit)

Marina Bay Sands (MBS) first won the bid to build a business-oriented resort in the heart of Singapore’s prime new business district in Marina South. With the architectural design of the resort finalised, they required MBS brand identity to be created for marketing collaterals such as the sales kit and folders to woo luxury retailers, dinning outlets, exhibitors, etc. to attract, invest and open their brand and stores in the resort.

Tags: Marina Bay Sands Singapore | Direct Marketing | Print (Trade/Newspaper) | Singapore |

Sep 12, 2014

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SK-II Bareskin Project

Curiosity Report

Google’s The Future of Go Summit 2017 in Wuzhen

Fendirumi Surprise

Halloween Campaign Site 2014 (Ocean Park Halloween 2014)

Website

NX: All Eyes on Me Campaign Site (NX: All Eyes on Me Campaign)

My Hong Kong Guide

eCommerce

DW with Marina Bay Sands (Marina Bay Sands Sales Kit)

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