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Aditya Birla Fashion Retail-Record Breaking Fashion

Pantaloons is India’s largest big box fashion retailer, and one of the fastest growing lifestyle apparel destinations in India, with over 243 stores spread across 120 towns and cities. Objective
To help the retail business grow in an increasingly competitive marketplace, we were tasked with leveraging events that highlighted the new brand narrative and connected with consumers across India’s diverse regions. Audience insight:
India connects through cultural celebrations
Fashion is most successful when it makes people feel special, and that sense of celebration is valuable in crafting an engaging brand narrative. Festivals presented the perfect medium for Pantaloons to engage with consumers, distinguish the brand, and have some colourful fun. Strategy development: The agency devised a focused communications strategy that put Pantaloons at the heart of popular local festivals throughout India. Identified k...

Mar 11, 2020

Winning the Trust of 3.7 Million Microfinance Customers

Ujjivan Small Finance Bank (Ujjivan SFB) started its operations as a Small Finance Bank in February 2017. Prior to which it had functioned as a microfinance company and was ranked among India’s top three microfinance operations, with 450 branches in 24 states and a clientele of 3.71 million people who did not have easy access to formal credit. In 2015, when Ujjivan SFB got a license to convert itself to a Small Finance Bank (SFB), it had to convince its existing microfinance customers, most of them at the bottom of the socio-economic pyramid, to trust its new small finance bank operation, equipped with biometric ATMs that collected deposits and doled out money at the touch of a finger.

Feb 11, 2020

Protection Insurance for a Nation of Worriers

Asia is the largest continent in the global life insurance segment, accounting for 38% of premium collected in the year 2016. However, India has been amongst the largest highly under-penetrated insurance country. (Swiss Re Institute Sigma No3/2017 Report). Challenge:

Macro-Level - India itself being a lowest penetrated insurance market, it was important to educate the masses on a specific insurance solutions vertical – PROTECTION
Micro-Level - Considering that other bigger insurance players had much wider protection product portfolio and stronger distribution network, it was important to position ABSLI as a brand that understands the specific protection requirements of the customers and provides need-based solutions

Objective:

Promote the protection insurance solutions as a strong tool to mitigate financial uncertainties i...

Feb 11, 2020

Business of Design Work (Business of Design Week)

BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Sep 30, 2015

Pepsi Great Wall Event

Sep 30, 2015

Go Smiley

Designercity and Hysan Place have collaborated over the years in developing award-winning websites and state-of-the-art retail installations. Our latest collaboration comes in conjunction with the shopping center’s summer month long GO SMILEY campaign. We pitched Hysan Place to utilize some new technologies in support of their campaign to inspire happiness to all visitors and patrons, as well as conduct a fundraiser for their chosen charity “Save the Children” foundation.

Jan 28, 2015

Website Revamp and Digital Instore Solution (Website Revamp & Digital Instore Solution)

Jan 28, 2015

My Hong Kong Guide

We work very closely with the Hong Kong Tourism Board on their many campaigns, both locally and internationally. This year we launched the “My Hong Kong Guide” app for web, digital devices and Facebook, created to capture experiences of travellers to Hong Kong while managing their travel itineraries, offering suggestions of places of interest and having the ability to add friends and engage with other travelers based on interest, travel period and personal blogs.

Jan 28, 2015

eCommerce

City’super is Hong Kong’s mega lifestyle specialty store with a focus on good quality foods, produce and lifestyle needs. Our client had an older ecommerce platform that did not represent the brand fairly and required an overhaul of the platform to meet today’s digital capabilities. City’super also wanted to enhance their digital brand experience and create a content rich site to support its eCommerce business.

Jan 28, 2015

DW with Marina Bay Sands (Marina Bay Sands Sales Kit)

Marina Bay Sands (MBS) first won the bid to build a business-oriented resort in the heart of Singapore’s prime new business district in Marina South. With the architectural design of the resort finalised, they required MBS brand identity to be created for marketing collaterals such as the sales kit and folders to woo luxury retailers, dinning outlets, exhibitors, etc. to attract, invest and open their brand and stores in the resort.

Tags: Marina Bay Sands Singapore | Direct Marketing | Print (Trade/Newspaper) | Singapore |

Sep 12, 2014

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Aditya Birla Fashion Retail-Record Breaking Fashion

Winning the Trust of 3.7 Million Microfinance Customers

Protection Insurance for a Nation of Worriers

Business of Design Work (Business of Design Week)

Pepsi Great Wall Event

Go Smiley

Website Revamp and Digital Instore Solution (Website Revamp & Digital Instore Solution)

My Hong Kong Guide

eCommerce

DW with Marina Bay Sands (Marina Bay Sands Sales Kit)

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