| Agency Portfolio

Win Rewards In Every Pack / Snack More, Win More

Frito-Lay set out to move beyond traditional snack promotions and create a campaign that could deliver immediate excitement while influencing purchase behavior among Gen Z and millennial shoppers. In a crowded FMCG Snack category where price-led mechanics often struggle to engage younger audiences, the brand needed a fresh, scalable solution that rewarded loyalty, sparked social buzz, and encouraged shoppers to trade up to larger pack sizes. The brief called for a high-impact activation that delivered instant gratification, drove viral engagement, and could be rolled out across multiple Southeast Asian markets.

Feb 25, 2026

Get Quaker Fit, Sure Win Health & Wellness Rewards

Quaker sought to drive brand stickiness and sales growth by expanding its reach, attracting and retaining customers. With increasing competition in the wellness space, the goal was to differentiate the brand and drive repeat purchases through a compelling community driven program. Target audience: Nutrition-inclined consumers 25-45 years old, health-conscious and fitness enthusiasts.

Feb 25, 2026

VR @ Sai Kung (VR @ SaiKung)

With its plush green hills and village atmosphere, Sai Kung is a peaceful paradise on just off the eastern edge of Hong Kong. But for the majority of Hong Kong residents, it might aswell be a world away. This was the problem facing Sino Group, the property developer behind the 285-unit Park Mediterranean project in Sai Kung: although it was building a top-quality residential complex in a magnificent natural setting, Sino Group knew it would be a challenge to draw out prospective buyers for viewing. Sino Group sought our help to:

Create a fresh and engaging experience to showcase the Park Mediterranean site in Sai Kung
Generate awareness of Sai Kung as prime real estate investment
Generate leads to speak with a property agent

Feb 26, 2025

The Macallan Global Travel Retail Experience – Discover Your Expression

The Macallan sought to elevate its travel retail experience, recognizing that today’s traveller looks for more than convenience - they seek a memorable, personalized encounter while being introduced to its travel exclusive collection. The Discover Your Expression (DYE) was developed to meet this need, transforming the retail journey with an interactive and user-friendly tool.

Tags: Macallan | Mobile |

Feb 26, 2025

Eat with Singha

Feb 29, 2024

Qantas Business Lounge

Tags: PGIM | Out of Home | Australia |

Jan 25, 2024

Tea so nice, Brits won’t shut up about it

If there’s one thing that the Brits are known for, it’s tea! Over 100 million cuppas are drunk every day in the UK, making the Brits one of the world’s largest tea consumers. As tea connoisseurs, they have their favourites - with Yorkshire Tea coming out on top in a recent poll. Last year, Yorkshire Tea launched down under and has since been ranked the best-tasting black tea in Australia by CHOICE. To celebrate, whilst raising awareness for Aussies who haven’t yet tried Yorkshire Tea, we launched a cheeky OOH and experiential campaign in Sydney and Melbourne.

Tags: Yorkshire Tea | Out of Home | Australia |

Jan 23, 2024

Museum of Wonky English

In Japan, where saving face is a cultural imperative, making mistakes is feared and avoided. Duolingo, the world’s #1 language learning app, wanted to create a cut-through activation with big PR potential that could generate awareness for the brand, inviting potential learners to embrace their blunders while on the app, eventually changing the perception of mistake-making in the country.

Jul 19, 2023

2020 Hennessy T-mall Super Brand Day

Explore new consumption opportunities

Both local and foreign spirit brands have been competing for years to stand out among food pairings in the Chinese market. In order to realize business growth, a new subdivided consumption occasion must be found when pairing food with spirits at the dinner table

Attract new consumer groups

Hennessy is one of the most famous luxury cognac brands in the world and has been established in China since 1869. The perception of Hennessey among new alcohol consumers is that it is for sophisticated drinkers. In addition, the brand is also facing increased competition from other foreign alcohol drinks like whisky, cocktails and craft beer, which are currently trendy among young Chinese consumers.

Boost e-commerce in the COVID-19 era

Though Hennessy launched its e-comm...

Jan 05, 2022

From Now to Next: Achieving >66,000 Global Attendance at First Virtual 2021 Asian Financial Forum

Tags: Asian Financial Forum 2021 | Mobile | Online | Social |