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U.S.-Pan Asia IoT Superhighway Accelerator Program – 2016

Wearable IoT World (WIoTW) pioneers as the world’s first accelerator based in San Francisco focusing on the Internet of Things (IoT), wearables, and emerging technologies. With the aim to choose Hong Kong as its home in Asia to launch the U.S.-Pan Asia IoT Superhighway Accelerator, The Hoffman Agency helps drive their brand awareness while connecting and educating Hong Kong and other Asian startup community on IoT. Upon landing on the Superhighway, WIoTW officially kicked off their launch on January 19th, 2016 and hosted its inaugural class on May 17th, 2016, pivoting on driving IoT innovation and entrepreneurship in Hong Kong and Asia while championing global IoT development ahead.

Jan 05, 2017

Maximising the Potential of Sinomax

Maximising the Potential of Sinomax is a campaign that we developed for assisting Sinomax in its primary listing and fund raising exercise in Hong Kong. Among the challenges to overcome included the lacklustre economies of the PRC and US which further dampened consumption, concerns over the quality of listed companies rose following a spate of profit warnings issued by several new listings and the competition with numerous companies for media and investor interest, with 47 IPOs launched between June and August 2014 and six IPO media conferences held on the same day. Moreover, Sinomax’s former management was found guilty of smuggling common goods into China in 2004, this incident casted a shadow on the new management, and jeopardised the company’s listing plan.

Jan 04, 2017

CTBC Bank Xiamen Branch Opening Ceremony

Jan 04, 2017

Business of Design Work (Business of Design Week)

BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Sep 30, 2015

Website Revamp and Digital Instore Solution (Website Revamp & Digital Instore Solution)

Jan 28, 2015

My Hong Kong Guide

We work very closely with the Hong Kong Tourism Board on their many campaigns, both locally and internationally. This year we launched the “My Hong Kong Guide” app for web, digital devices and Facebook, created to capture experiences of travellers to Hong Kong while managing their travel itineraries, offering suggestions of places of interest and having the ability to add friends and engage with other travelers based on interest, travel period and personal blogs.

Jan 28, 2015

eCommerce

City’super is Hong Kong’s mega lifestyle specialty store with a focus on good quality foods, produce and lifestyle needs. Our client had an older ecommerce platform that did not represent the brand fairly and required an overhaul of the platform to meet today’s digital capabilities. City’super also wanted to enhance their digital brand experience and create a content rich site to support its eCommerce business.

Jan 28, 2015

DW with Marina Bay Sands (Marina Bay Sands Sales Kit)

Marina Bay Sands (MBS) first won the bid to build a business-oriented resort in the heart of Singapore’s prime new business district in Marina South. With the architectural design of the resort finalised, they required MBS brand identity to be created for marketing collaterals such as the sales kit and folders to woo luxury retailers, dinning outlets, exhibitors, etc. to attract, invest and open their brand and stores in the resort.

Tags: Marina Bay Sands Singapore | Direct Marketing | Print (Trade/Newspaper) | Singapore |

Sep 12, 2014

A Taste of Success

A Taste of Success is a financial communications campaign that we at Strategic Public Relations Group (“SPRG”) devised for our client, Tsui Wah, as it sought to list on the Stock Exchange of Hong Kong Limited. If successful, it would become the first Cha Chaan Teng operator found on the Main Board. Among the obstacles to overcome included the public’s misconception of Tsui Wah as overpriced, as well as the media’s preoccupation with focusing on negative aspects of the F&B industry, including rising rent, food and labour costs. Also, Tsui Wah’s high P/E ratio, doubts surrounding its expansion into China and the generally lackluster performance of IPOs in Hong Kong during the second half of 2012, all served to undermine the confidence of investors.

Feb 20, 2014

Hong Kong Jockey Club Website Revamp

Hong Kong Jockey Club has four business pillars: charity, membership, racing and football betting. The organization asked for a clearer distinction amongst them while maintaining the overall brand identity and its values. As for the customer experience, we were asked to create a fresh, sports-focused look and enhance usability of the HKJC.

Tags: Hong Kong Jockey Club | Online | Hong Kong |

Feb 19, 2014

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U.S.-Pan Asia IoT Superhighway Accelerator Program – 2016

Maximising the Potential of Sinomax

CTBC Bank Xiamen Branch Opening Ceremony

Business of Design Work (Business of Design Week)

Website Revamp and Digital Instore Solution (Website Revamp & Digital Instore Solution)

My Hong Kong Guide

eCommerce

DW with Marina Bay Sands (Marina Bay Sands Sales Kit)

A Taste of Success

Hong Kong Jockey Club Website Revamp

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