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Positioning a Top 20 UK university as a leading research partner for China’s development

Tags: University of Bristol | Online | Print (Trade/Newspaper) | China |

Aug 19, 2019

Shoes: Pleasure & Pain for Swire Properties

Aug 19, 2019

Empowering people to live life to the fullest through a CSR campaign

Aug 19, 2019

Celebrating Tmall’s 11.11 global shopping festival

Aug 19, 2019

Boosting off-peak visitors with ‘Singlish Fun’

Aug 19, 2019

Strategic Media Partnership in Korea

Cheung Kong Graduate School of Business (CKGSB) features 45 full-time professors with unrivaled expertise and insights in the business and economic field. The unmatched alumni network also promotes strong academic-industrial collaboration in diversified sectors. China’s open-door policy and rapid growth in many sectors heightened demand for knowledge and experts’ views on the market. However, CKGSB is relatively new with lower brand awareness than other global business schools in Korea. It is one of the top priorities for CKGSB to Raise brand awareness and position CKGSB as the thought leader by engaging and cultivating strong alliances with major media outlets in Korea. The strategic approach made is to Promote and leverage long-term relationships with top-tier media outlets to fortify CKGSB’s thought leadership in the industry. It is also aimed to expand CKGSB’s influence in the business community and raise credibility among fresh graduates and mid-career executives seeking China-f...

Tags: Cheung Kong Graduate School of Business | PR | Print (Trade/Newspaper) | Korea |

Mar 30, 2017

U.S.-Pan Asia IoT Superhighway Accelerator Program – 2016

Wearable IoT World (WIoTW) pioneers as the world’s first accelerator based in San Francisco focusing on the Internet of Things (IoT), wearables, and emerging technologies. With the aim to choose Hong Kong as its home in Asia to launch the U.S.-Pan Asia IoT Superhighway Accelerator, The Hoffman Agency helps drive their brand awareness while connecting and educating Hong Kong and other Asian startup community on IoT. Upon landing on the Superhighway, WIoTW officially kicked off their launch on January 19th, 2016 and hosted its inaugural class on May 17th, 2016, pivoting on driving IoT innovation and entrepreneurship in Hong Kong and Asia while championing global IoT development ahead.

Jan 05, 2017

Maximising the Potential of Sinomax

Maximising the Potential of Sinomax is a campaign that we developed for assisting Sinomax in its primary listing and fund raising exercise in Hong Kong. Among the challenges to overcome included the lacklustre economies of the PRC and US which further dampened consumption, concerns over the quality of listed companies rose following a spate of profit warnings issued by several new listings and the competition with numerous companies for media and investor interest, with 47 IPOs launched between June and August 2014 and six IPO media conferences held on the same day. Moreover, Sinomax’s former management was found guilty of smuggling common goods into China in 2004, this incident casted a shadow on the new management, and jeopardised the company’s listing plan.

Jan 04, 2017

CTBC Bank Xiamen Branch Opening Ceremony

Jan 04, 2017

Business of Design Work (Business of Design Week)

BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Sep 30, 2015

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Positioning a Top 20 UK university as a leading research partner for China’s development

Shoes: Pleasure & Pain for Swire Properties

Empowering people to live life to the fullest through a CSR campaign

Celebrating Tmall’s 11.11 global shopping festival

Boosting off-peak visitors with ‘Singlish Fun’

Strategic Media Partnership in Korea

U.S.-Pan Asia IoT Superhighway Accelerator Program – 2016

Maximising the Potential of Sinomax

CTBC Bank Xiamen Branch Opening Ceremony

Business of Design Work (Business of Design Week)

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