| Agency Portfolio

Protection Insurance for a Nation of Worriers

Asia is the largest continent in the global life insurance segment, accounting for 38% of premium collected in the year 2016. However, India has been amongst the largest highly under-penetrated insurance country. (Swiss Re Institute Sigma No3/2017 Report). Challenge:

Macro-Level - India itself being a lowest penetrated insurance market, it was important to educate the masses on a specific insurance solutions vertical – PROTECTION
Micro-Level - Considering that other bigger insurance players had much wider protection product portfolio and stronger distribution network, it was important to position ABSLI as a brand that understands the specific protection requirements of the customers and provides need-based solutions

Objective:

Promote the protection insurance solutions as a strong tool to mitigate financial uncertainties i...

Feb 11, 2020

Shoes: Pleasure & Pain for Swire Properties

Aug 19, 2019

Empowering people to live life to the fullest through a CSR campaign

Aug 19, 2019

Celebrating Tmall’s 11.11 global shopping festival

Aug 19, 2019

Boosting off-peak visitors with ‘Singlish Fun’

Aug 19, 2019

Kinect in Space

Studio City Macau—a member of MELCO—is set apart from its competition by positioning itself as Macau’s casino for fun and entertainment. While other casinos in the region focus on retail and shopping experiences, Studio City rotates through different cinematic and entertainment themes. Each lasts a few months and features relevant activations throughout the casino. Oglivy approached Shadow Factory to help Studio City create an interactive experience for a very large and underutilized digital screen inside the casino during its “Aliens Are Coming” theme. Shadow Factory was tasked with creating an activation that was suitable for all ages, did not require staff, controllers, or internet access to operate, and had to be able to run for three months uninterrupted. The experience also had to reflect the branding and campaign around “Aliens Are Coming” and intermittently switch to advertising.

Tags: Studio City | Installation | Macau |

Jun 17, 2019

Revamp

Ocean Park Hong Kong needed to revive its digital presence to reflect its status as Hong Kong’s premier theme park and as the city’s ultimate destination of excitement. The greatest challenge was in consolidating over 1000 pages of content into a fun and easy to browse website that allowed users to intuitively discover exactly what they wanted to see, across all devices.

Tags: Ocean Park | Mobile | Online | Hong Kong |

Nov 03, 2017

TV PPL (First Case in Korea) Promotions of Daily Soap Opera “Missing You”

Tags: Guam Visitors Bureau | TV | PR | Korea |

Jul 04, 2017

MasterChef Asia 2015

MasterChef Asia 2015 is the first pan-regional version of the world’s most successful reality cooking contest format. Commissioned by A+E Networks Asia for the Lifetime channel, SPRG was brought on to promote the show to local audiences. With other editions of the MasterChef franchise on competing channels, the challenge was to establish Lifetime as the “home” of MasterChef in Asia.

Tags: MasterChef Asia | PR | Singapore |

Jan 05, 2017

Siemens: The Taste of China

The campaign exemplifies a true INTEGRATED branded content execution that utilizes paid, owned and earned media channels to communicate Siemen’s range of kitchen products. Normally, TV sponsorship entitlements granted by CCTV only exists within the program. But Siemens went beyond the usual and extended the partnership in retail, product roadshows, mobile app and owned social media channels.

Jan 13, 2016

«
1...
2
|
3
|
4
|
5
|
6
»

New Search

Filtered by

Protection Insurance for a Nation of Worriers

Shoes: Pleasure & Pain for Swire Properties

Empowering people to live life to the fullest through a CSR campaign

Celebrating Tmall’s 11.11 global shopping festival

Boosting off-peak visitors with ‘Singlish Fun’

Kinect in Space

Revamp

TV PPL (First Case in Korea) Promotions of Daily Soap Opera “Missing You”

MasterChef Asia 2015

Siemens: The Taste of China

The Agency Directory online coverage is now Portfolio