TV | Agency Portfolio

Uno Prize Pick 1 in 3 Wins

The UNO™ at Hungry Jack’s program aimed to drive profitable traffic and upsell higher value items and increase baskets, positioning it as a strong alternative to competitor promotional programs. It sought to boost sales across various channels, including in-store, app, and delivery, throughout the day by introducing gamified mechanics that added value and excitement to the customer experience.

Feb 25, 2026

Whatever It Is, Gift It with Grab

Grab set out to increase daily transactions and basket size across its ecosystem, including GrabFood, GrabMart, and GrabCar, by making everyday bookings feel more rewarding and emotionally engaging. The opportunity was to drive higher frequency of use among millennials and young families in key cities, while differentiating Grab beyond functional convenience. The brief called for a scalable campaign that could build excitement, strengthen customer preference, and encourage repeat behavior across multiple services, rather than relying on short-term price incentives.

Feb 25, 2026

KFC COLONEL’S HEIRS

KFC Thailand set out to deliver a national-scale campaign that would reward everyday customers while generating mass excitement and cultural relevance. Built around Colonel Sanders’ 9.9 Birthday, the brand wanted to create a promotion that went beyond a typical QSR giveaway, one that could drive high participation through simple entry mechanics, increase perceived winning opportunities, and stand out through distinctive storytelling rooted in Thai traditions of fortune and inheritance. The brief was to engage communities across Thailand with an accessible purchase threshold, strengthen customer loyalty, and create a campaign experience that felt both entertaining and highly rewarding.

Feb 25, 2026

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Jan 05, 2022

Listing Ceremony

To support the successful listing of ESR on HKEX. ESR is the largest APAC-focused logistics real estate platform. The communication programme was tailored to highlight ESR’s unique business model plus the growth potential of the APAC market, which is the most dynamic and fastest growing logistics market in the world.

Nov 27, 2020

Calitravelog Southeast Asia Anchor Campaign

The PUMA #CaliTravelog was one of PUMA Southeast Asia’s biggest marketing campaigns of the year. The six-month-long campaign was developed to promote the relaunch of the iconic ‘80s sneakers, the PUMA Cali across Malaysia, Singapore and Indonesia. The market relaunch campaign took a multi-channeled approach utilising a variety of online and offline platforms to successfully reintroduce the classic sneakers to the modern audience.

Nov 27, 2020

Orange Days

The KTM 200 Duke, while metro cities accepted this KTM’s product with open arms, KTM’s long-term success needed the acceptance of customers from smaller towns and tier 2/3 cities in India. The brand needed a lot of groundwork to educate, inform and build awareness and excitement for the products. Thus, Program Orange Days and Orange rides Country wide, a platform for KTM owners to gather and meet fellow owners and enthusiasts. KTM through such events also allowed bike owners to appreciate the ample thrills that a KTM bike can provide on a race track. The Orange days were conducted in every major city and kept on growing in scale. Objective - Build awareness through media let event showcasing the performance and innovation of KTM motorcycle

Mar 11, 2020

Ariel – Sons #ShareTheLoad (Ariel - Sons #ShareTheLoad)

Third leg of the movement- Share The Load. Ariel brand believes in the progress and empowerment of women, because women are the backbone of our society. #ShareTheLoad is not a campaign, it’s a movement to bring a change in the society. SONS #SHARE THE LOAD – 2019
This year, Ariel wanted to focus on another root cause of this prejudice, on Raising the children. Within the same progressive households, there is often a difference in the way our sons and daughters are being raised.

Mar 11, 2020

Winning the Trust of 3.7 Million Microfinance Customers

Ujjivan Small Finance Bank (Ujjivan SFB) started its operations as a Small Finance Bank in February 2017. Prior to which it had functioned as a microfinance company and was ranked among India’s top three microfinance operations, with 450 branches in 24 states and a clientele of 3.71 million people who did not have easy access to formal credit. In 2015, when Ujjivan SFB got a license to convert itself to a Small Finance Bank (SFB), it had to convince its existing microfinance customers, most of them at the bottom of the socio-economic pyramid, to trust its new small finance bank operation, equipped with biometric ATMs that collected deposits and doled out money at the touch of a finger.

Feb 11, 2020

Shoes: Pleasure & Pain for Swire Properties

Aug 19, 2019

New Search

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Uno Prize Pick 1 in 3 Wins

Whatever It Is, Gift It with Grab

KFC COLONEL’S HEIRS

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Listing Ceremony

Calitravelog Southeast Asia Anchor Campaign

Orange Days

Ariel – Sons #ShareTheLoad (Ariel - Sons #ShareTheLoad)

Winning the Trust of 3.7 Million Microfinance Customers

Shoes: Pleasure & Pain for Swire Properties

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