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Listing Ceremony

To support the successful listing of ESR on HKEX. ESR is the largest APAC-focused logistics real estate platform. The communication programme was tailored to highlight ESR’s unique business model plus the growth potential of the APAC market, which is the most dynamic and fastest growing logistics market in the world.

Nov 27, 2020

Calitravelog Southeast Asia Anchor Campaign

The PUMA #CaliTravelog was one of PUMA Southeast Asia’s biggest marketing campaigns of the year. The six-month-long campaign was developed to promote the relaunch of the iconic ‘80s sneakers, the PUMA Cali across Malaysia, Singapore and Indonesia. The market relaunch campaign took a multi-channeled approach utilising a variety of online and offline platforms to successfully reintroduce the classic sneakers to the modern audience.

Nov 27, 2020

Celebrating Tmall’s 11.11 global shopping festival

Aug 19, 2019

Curiosity Report

Merck KGaA (“Merck”) is a world leading science and technology company in healthcare, life science and related performance materials. In 2015, Merck kicked off the first ever global research on curiosity in the workplace, the first step made by the company to unlock the power of curiosity. It was also a critical move for Merck in establishing its brand image as a world leading technology enterprise and innovator. In 2016, Merck took its Curiosity Initiative to China. As Merck’s public relations consultant in the Asia Pacific region, SPRG was able to localize the “curiosity concept” for easy grasp by the Chinese people and executed a series of publicity activities including online communications, celebrity/option leader outreach, online ads, high-level content marketing and media events.

Apr 02, 2019

Google’s The Future of Go Summit 2017 in Wuzhen

Apr 02, 2019

Prudential Relationship Index

No matter where you’re from, life is ultimately about relationships. The good ones, the bad ones, their abundance or their absence – every life is played out in the context of how we relate to one another. For Prudential Corporation Asia (Prudential Asia), the regional operation of global life insurance company Prudential, relationships are a key business driver because they often provide the motivation for purchasing insurance: to protect and provide for those we love. With this in mind, Prudential Asia embarked upon a major campaign to reposition itself as the relationship company. The concept behind the campaign was to remind consumers in Asian markets that their relationships are important and to encourage them to understand their relationships better. At the outset, Prudential Asia had a relatively straightforward plan: conduct research into relationships in Asia to get a handle on this topic and then use these insights to develop a marketing campaign to position itself as a ch...

May 23, 2017

Business of Design Work (Business of Design Week)

BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Sep 30, 2015

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Listing Ceremony

Calitravelog Southeast Asia Anchor Campaign

Celebrating Tmall’s 11.11 global shopping festival

Curiosity Report

Google’s The Future of Go Summit 2017 in Wuzhen

Prudential Relationship Index

Business of Design Work (Business of Design Week)

Pepsi Great Wall Event

BMW Kinect

Jason Secret Garden - Digital Touchpoints (Jasons Secret Garden - Digital Touchpoints)

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