Out of Home | Agency Portfolio

Let’s Play

Rinso is one of Indonesia’s leading laundry detergent brand, anchored in the “Dirt is Good” philosophy that champions child development through play and exploration. In a highly competitive, Unilever Indonesia sought to reinforce brand love and purpose while driving measurable sales uplift, without relying on price discounts. The objective was to connect with families and primary household shoppers by offering meaningful value beyond the product, strengthening emotional relevance while encouraging purchase.

Feb 25, 2026

Lotus’s “Beli-Beli Cuti-Cuti" (Lotus’s “Beli-Beli Cuti-Cuti”)

Lotus’s Malaysia sought to move beyond traditional price-led promotions and discounts, which were delivering diminishing impact among Gen X and millennial shoppers increasingly motivated by lifestyle aspirations and experiences. Following its rebrand from Tesco Malaysia, the brand wanted a campaign that could differentiate Lotus’s in a competitive retail landscape while driving meaningful business outcomes. The objective was to increase average spend per visit, encourage repeat engagement, and build deeper emotional connection by turning routine grocery shopping into something more aspirational and loyalty-driving.

Feb 25, 2026

KFC COLONEL’S HEIRS

KFC Thailand set out to deliver a national-scale campaign that would reward everyday customers while generating mass excitement and cultural relevance. Built around Colonel Sanders’ 9.9 Birthday, the brand wanted to create a promotion that went beyond a typical QSR giveaway, one that could drive high participation through simple entry mechanics, increase perceived winning opportunities, and stand out through distinctive storytelling rooted in Thai traditions of fortune and inheritance. The brief was to engage communities across Thailand with an accessible purchase threshold, strengthen customer loyalty, and create a campaign experience that felt both entertaining and highly rewarding.

Feb 25, 2026

Fun Adventures with Happy Meal

McDonald’s wanted to refresh excitement around its iconic Happy Meal by strengthening its emotional connection with families in an increasingly experience-driven market. While the Happy Meal was already a well-loved product, the brand saw an opportunity to extend the joy beyond the restaurant by offering shared experiences that families could enjoy together. The brief focused on creating added value that went beyond toys or food, encouraging repeat visits, reinforcing McDonald’s role in family bonding, and positioning the Happy Meal as a gateway to learning, play, and discovery.

Feb 25, 2026

Win Rewards In Every Pack / Snack More, Win More

Frito-Lay set out to move beyond traditional snack promotions and create a campaign that could deliver immediate excitement while influencing purchase behavior among Gen Z and millennial shoppers. In a crowded FMCG Snack category where price-led mechanics often struggle to engage younger audiences, the brand needed a fresh, scalable solution that rewarded loyalty, sparked social buzz, and encouraged shoppers to trade up to larger pack sizes. The brief called for a high-impact activation that delivered instant gratification, drove viral engagement, and could be rolled out across multiple Southeast Asian markets.

Feb 25, 2026

XPENG Branding (Live the Next, Now)

XPENG has been present in the Thai market for nearly a year, yet its brand positioning remains unclear in the crowded Chinese EV segment. The key challenge is to establish a distinctive space that sets XPENG apart from competitors by bridging its strong global reputation with a locally relevant identity. At the same time, XPENG’s global vision as an Explorer of Future Mobility through breakthroughs such as flying cars, humanoid iron, advanced software, and next-generation technologies. This vision must be translated into the Thai context to differentiate XPENG and inspire consumers with a future-forward identity that is both global and local.

Oct 09, 2025

Under Armour Combine 2022

With the debut of the first UA Combine, the 1-day fitness competition challenges athletes to push their limits and benchmark their performance against other athletes in their country. Competing athletes will go through 8 tests, challenging their Agility, Stamina, Vertical, Power, Endurance, Strength, Speed, and Cognition. Points will be earned for each completed test and athletes will be ranked according to their result.

Feb 29, 2024

Timezone Orchard Exchange Opening

The Event Objective: Create awareness and buzz for Timezone’s largest venue in Singapore at Orchard Exchange by leveraging an integrated communications and brand activation campaign, culminating in a burst of publicity leading to its grand opening The Target Audience: Teens & Young Adults Attracting casual visitors looking to fill their spare time, the Timezone in Orchard appeals to PASSIVE users who may stop by for a quick game or two while waiting for friends or a movie. Parents with Young Children Timezone in Orchard is a haven for ACTIVE users seeking a day of thrilling gaming experiences. It's the perfect destination for those who deliberately plan their trip to enjoy a day of fun and bonding.

Feb 29, 2024

Tea so nice, Brits won’t shut up about it

If there’s one thing that the Brits are known for, it’s tea! Over 100 million cuppas are drunk every day in the UK, making the Brits one of the world’s largest tea consumers. As tea connoisseurs, they have their favourites - with Yorkshire Tea coming out on top in a recent poll. Last year, Yorkshire Tea launched down under and has since been ranked the best-tasting black tea in Australia by CHOICE. To celebrate, whilst raising awareness for Aussies who haven’t yet tried Yorkshire Tea, we launched a cheeky OOH and experiential campaign in Sydney and Melbourne.

Tags: Yorkshire Tea | Out of Home | Australia |

Jan 23, 2024

2020 Hennessy T-mall Super Brand Day

Explore new consumption opportunities

Both local and foreign spirit brands have been competing for years to stand out among food pairings in the Chinese market. In order to realize business growth, a new subdivided consumption occasion must be found when pairing food with spirits at the dinner table

Attract new consumer groups

Hennessy is one of the most famous luxury cognac brands in the world and has been established in China since 1869. The perception of Hennessey among new alcohol consumers is that it is for sophisticated drinkers. In addition, the brand is also facing increased competition from other foreign alcohol drinks like whisky, cocktails and craft beer, which are currently trendy among young Chinese consumers.

Boost e-commerce in the COVID-19 era

Though Hennessy launched its e-comm...

Jan 05, 2022

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Let’s Play

Lotus’s “Beli-Beli Cuti-Cuti" (Lotus’s “Beli-Beli Cuti-Cuti”)

KFC COLONEL’S HEIRS

Fun Adventures with Happy Meal

Win Rewards In Every Pack / Snack More, Win More

XPENG Branding (Live the Next, Now)

Under Armour Combine 2022

Timezone Orchard Exchange Opening

Tea so nice, Brits won’t shut up about it

2020 Hennessy T-mall Super Brand Day

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