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Red Bull Orange Edition Launch

Jul 13, 2023

Meeting Again for the First Time

Jul 06, 2023

Love for City Guardian, Protect Her Against the Sun

While COVID-19 has been spreading all over the world, China has succeeded in effectively controlling it. Everything is gradually back to normal thanks to the achievements of health professionals. However, some of the city guardians such as cleaners, couriers and bus drivers, who play important roles in maintaining the city order, especially female workers, contributions are easily overlooked. On the special day of May 20th (520 has a similar pronunciation of 'I love you' in Chinese), Clarins kicked off a campaign to show caring for those female outdoor workers, named 'Love for City Guardian, Protect Her Against the Sun'. On this day, caring stations on the streets were set up to send special gifts to these female workers. The campaign has dramatically enhanced the emotional bonding with consumers, and the comprehensive effects of the new sunscreen product, Clarins UV Plus, were engagingly highlighted.

Tags: Clarins | Social | China |

Jan 05, 2022

Costa Coffee x Didi

Cooking Brand Preference Amidst Boiling Competition
Around the world each year coffee consumption increases by 2%. By comparison, in China coffee consumption is increasing at an annual rate of 15% - 20%. On average, each person drinks up to 20 cups of coffee per year in China compared to the average consumption in a more mature market of around 400 cups. Clearly there is a lot of potential yet to be captured in China’s growing coffee scene. As a veteran British coffee brand, Costa has always been loved by Chinese consumers for its coffee quality. While coffee culture in China is relatively under-developed compared to other markets round the world, market competition is nonetheless relentless. Rival international brands are doubling down on store openings. A new wave of boutique coffee shops are stimulating a lot of visitation from coffee lovers seeking quality products and atmosphere. Plus, new coupon issuing brands compet...

Feb 11, 2020

Fendirumi Surprise

Fendi wanted to make a splash on the social media scene for the grand re-opening of their flagship boutique on Hong Kong’s famed Canton Road. They had to stand out amongst Hong Kong’s saturated market of luxury fashion brands and grab the attention of Hong Kong’s mobile-loving social media users.
Given the recent extraordinary success of Pokémon Go in Hong Kong, an AR (artificial reality) component was required for the re-opening’s cocktail party to fuel the buzz on social media and draw shoppers to the store.

Nov 03, 2017

Malaysian Office Launch

Jan 04, 2017

CTBC Bank Xiamen Branch Opening Ceremony

Jan 04, 2017

HERE BALLOON

S-Oil wanted to show it had a mission: to save oil. They knew South Korea's capital had some of the highest gasoline consumption in the world. What's more, car use was increasing, petrol costs rising, and parking spaces scarce. Every day, a Seoul driver wanders for 500m to find a space. Over a month, this comes to 15km of driving. People were using around a litre of gas just trying to park.

Tags: S-OIL [Obsolete] | Out of Home | Korea |

Nov 30, 2012