| Agency Portfolio

Empowering people to live life to the fullest through a CSR campaign

Aug 19, 2019

Boosting off-peak visitors with ‘Singlish Fun’

Aug 19, 2019

Google’s The Future of Go Summit 2017 in Wuzhen

Apr 02, 2019

Prudential Relationship Index

No matter where you’re from, life is ultimately about relationships. The good ones, the bad ones, their abundance or their absence – every life is played out in the context of how we relate to one another. For Prudential Corporation Asia (Prudential Asia), the regional operation of global life insurance company Prudential, relationships are a key business driver because they often provide the motivation for purchasing insurance: to protect and provide for those we love. With this in mind, Prudential Asia embarked upon a major campaign to reposition itself as the relationship company. The concept behind the campaign was to remind consumers in Asian markets that their relationships are important and to encourage them to understand their relationships better. At the outset, Prudential Asia had a relatively straightforward plan: conduct research into relationships in Asia to get a handle on this topic and then use these insights to develop a marketing campaign to position itself as a ch...

May 23, 2017

U.S.-Pan Asia IoT Superhighway Accelerator Program – 2016

Wearable IoT World (WIoTW) pioneers as the world’s first accelerator based in San Francisco focusing on the Internet of Things (IoT), wearables, and emerging technologies. With the aim to choose Hong Kong as its home in Asia to launch the U.S.-Pan Asia IoT Superhighway Accelerator, The Hoffman Agency helps drive their brand awareness while connecting and educating Hong Kong and other Asian startup community on IoT. Upon landing on the Superhighway, WIoTW officially kicked off their launch on January 19th, 2016 and hosted its inaugural class on May 17th, 2016, pivoting on driving IoT innovation and entrepreneurship in Hong Kong and Asia while championing global IoT development ahead.

Jan 05, 2017

MasterChef Asia 2015

MasterChef Asia 2015 is the first pan-regional version of the world’s most successful reality cooking contest format. Commissioned by A+E Networks Asia for the Lifetime channel, SPRG was brought on to promote the show to local audiences. With other editions of the MasterChef franchise on competing channels, the challenge was to establish Lifetime as the “home” of MasterChef in Asia.

Tags: MasterChef Asia | PR | Singapore |

Jan 05, 2017

Maximising the Potential of Sinomax

Maximising the Potential of Sinomax is a campaign that we developed for assisting Sinomax in its primary listing and fund raising exercise in Hong Kong. Among the challenges to overcome included the lacklustre economies of the PRC and US which further dampened consumption, concerns over the quality of listed companies rose following a spate of profit warnings issued by several new listings and the competition with numerous companies for media and investor interest, with 47 IPOs launched between June and August 2014 and six IPO media conferences held on the same day. Moreover, Sinomax’s former management was found guilty of smuggling common goods into China in 2004, this incident casted a shadow on the new management, and jeopardised the company’s listing plan.

Jan 04, 2017

Business of Design Work (Business of Design Week)

BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Sep 30, 2015