Household & Personal Care | Agency Portfolio

Founded in 1985, Vinda is a leading Chinese personal hygiene company listed in Hong Kong. Vinda’s nine key brands fit into four core business segments – tissues, incontinence, baby and feminine care. From a local start-up to a multinational corporation, Vinda has had the largest market share in the industry since 2017. With increased growth and nearly 13,000 employees in China, Vinda identified an opportunity to better internally communicate their philosophy of a “Healthy Lifestyle Starts with Vinda,” and their vision of being the top personal hygiene company in Asia. As their staff comprise of a wide range of age groups, lifestyles and interests, Vinda urgently needed to find common ground to engage with employees and instil pride in providing high-quality personal hygiene products and services.

Tags: Vinda | Social | China |

Jan 05, 2022

Prudential Relationship Index

No matter where you’re from, life is ultimately about relationships. The good ones, the bad ones, their abundance or their absence – every life is played out in the context of how we relate to one another. For Prudential Corporation Asia (Prudential Asia), the regional operation of global life insurance company Prudential, relationships are a key business driver because they often provide the motivation for purchasing insurance: to protect and provide for those we love. With this in mind, Prudential Asia embarked upon a major campaign to reposition itself as the relationship company. The concept behind the campaign was to remind consumers in Asian markets that their relationships are important and to encourage them to understand their relationships better. At the outset, Prudential Asia had a relatively straightforward plan: conduct research into relationships in Asia to get a handle on this topic and then use these insights to develop a marketing campaign to position itself as a ch...

May 23, 2017

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