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ThinkVision 15th Anniversary B2C Global Social Campaign

The hardcore B2B tech brand first approach to click through B2C
Lenovo has been designing computer monitors for business use under the ThinkVision brand for 15 years. They offer full-function ergonomic stands, high performance specifications, multiple connectivity options and great value pricing. Over this time, it had exclusively used a channel marketing approach to communications giving its distributors all of the information and collaterals they needed to sell the product to their customers. Now in its anniversary year, it was time to think differently about ThinkVision marketing. Lenovo wanted to create a global brand enhancement program for ThinkVision that would connect directly with business customers and help drive sales with its distributors.
CHALLENGES
Our brief presented some significant challenges:

First, ThinkVision monitors are very practical devices so we would ...

Tags: Lenovo | Mobile | Social | Online |

Feb 11, 2020

Creating business impact for an international brand in Asia

Aug 19, 2019

Revolutionising the luxury jewelry industry

Aug 19, 2019

Shoes: Pleasure & Pain for Swire Properties

Aug 19, 2019

Strategic Media Partnership in Korea

Cheung Kong Graduate School of Business (CKGSB) features 45 full-time professors with unrivaled expertise and insights in the business and economic field. The unmatched alumni network also promotes strong academic-industrial collaboration in diversified sectors. China’s open-door policy and rapid growth in many sectors heightened demand for knowledge and experts’ views on the market. However, CKGSB is relatively new with lower brand awareness than other global business schools in Korea. It is one of the top priorities for CKGSB to Raise brand awareness and position CKGSB as the thought leader by engaging and cultivating strong alliances with major media outlets in Korea. The strategic approach made is to Promote and leverage long-term relationships with top-tier media outlets to fortify CKGSB’s thought leadership in the industry. It is also aimed to expand CKGSB’s influence in the business community and raise credibility among fresh graduates and mid-career executives seeking China-f...

Tags: Cheung Kong Graduate School of Business | PR | Print (Trade/Newspaper) | Korea |

Mar 30, 2017

Hysan Place - Connected Experiences

Feb 19, 2014

Hotel ICON Website Revamp

Tags: Hotel ICON | Online | Hong Kong |

Feb 19, 2014

Ocean Park Mobile App

Feb 19, 2014

Jason Secret Garden - Digital Touchpoints (Jasons Secret Garden - Digital Touchpoints)

Tags: Jasons Food & Living | Out of Home | Hong Kong |

Feb 19, 2014

DONATING 2-BARCODE WATER

Minewater wanted to show that its purified and mineral-rich water was good for everyone. So, they launched a campaign to help the millions worldwide who don't have safe drinking water. Research showed that 89% of people wanted to donate, but in reality only 0.9% actually donated. How could the company connect with people and also make it easy for them to donate?

Nov 30, 2012

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ThinkVision 15th Anniversary B2C Global Social Campaign

Creating business impact for an international brand in Asia

Revolutionising the luxury jewelry industry

Shoes: Pleasure & Pain for Swire Properties

Strategic Media Partnership in Korea

Hysan Place - Connected Experiences

Hotel ICON Website Revamp

Ocean Park Mobile App

Jason Secret Garden - Digital Touchpoints (Jasons Secret Garden - Digital Touchpoints)

DONATING 2-BARCODE WATER

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