Consumer Electronics | Agency Portfolio

Team Unstoppable

Situation: GenMZ are increasingly actively involved in global, social and political causes - and are choosing to align themselves only with people, products and brands that embody their beliefs and passion. Big problem: Samsung's affinity with this generation requires improvement especially with a strong competitor like Apple. How do we elevate Samsung to be the preferred brand, one that has impressive product innovation and a brand with a purpose, a brand that's in-touch with society's most pressing social causes – causes Gen MZ find relevant as well?

Tags: Samsung | PR | Social |

Feb 15, 2023

Haier Trade Show

Standing out in a crowded place – the Expo Challenge.
The Appliances & Electronics World Expo (AWE) has become the world’s leading platform and the biggest stage for household appliances brands within the Chinese market – a segment that reached RMB810 billion in value in 2018. In 2019, over 900 exhibitors were set to participate in AWE, which would hosted more than 350,000 visitors over four days. Both numbers of exhibitors and visitors set the exhibition record over the past five years.
So many potential customers, but at the same time – so many pressing competitors.
Haier, as one of the industry’s leading brands, was poised to present its newest technology and smart home system. AWE could not be a better place to show it off to the world. Haier’s smart lifestyle range has continued to move forward in leaps, from single device intelligence to multi-device interconnection, and then into to the Internet of Things era.

Feb 11, 2020

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Team Unstoppable

Haier Trade Show

The Agency Directory online coverage is now Portfolio