Thailand,Social | Agency Portfolio

XPENG Branding (Live the Next, Now)

XPENG has been present in the Thai market for nearly a year, yet its brand positioning remains unclear in the crowded Chinese EV segment. The key challenge is to establish a distinctive space that sets XPENG apart from competitors by bridging its strong global reputation with a locally relevant identity. At the same time, XPENG’s global vision as an Explorer of Future Mobility through breakthroughs such as flying cars, humanoid iron, advanced software, and next-generation technologies. This vision must be translated into the Thai context to differentiate XPENG and inspire consumers with a future-forward identity that is both global and local.

Oct 09, 2025

Reaching Gen Z with Cetaphil CPTI (For Everyone’s Sensitive Skin)

Cetaphil, a cosmeceutical brand recommended by dermatologists for sensitive skin, sought to refresh its brand identity and reposition itself for a new generation. With an updated CI and tagline—“For everyone’s sensitive skin”—the challenge was to bridge the brand’s heritage with the lifestyle and digital-first mindset of Gen Z. The goal was not just awareness, but relevance: making Cetaphil a part of the everyday skincare conversation among young consumers.

Oct 09, 2025

Strategic consultation and narrative development for Hyundai across the ASEAN region

Identifying anxiety around EV adoption as the main challenge for communications to tackle, Hyundai Motor Asia Pacific Headquarter) entrusted Klikpr to design specific and targeted PR narratives and campaigns to answer concerns toward range, charging infrastructure, and more. The agency had to have the capacity to craft strategic umbrella narratives aimed at strengthening the company’s positioning and mindshare as the leading mobility innovator in the region. At the same time, these umbrella narratives had to be broad enough to be paired with local insights, repurposed and broken down for use in individual markets across ASEAN. The agency was also tasked with building relationships with region-wide media.

Mar 21, 2024

Business of Design Work (Business of Design Week)

BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Sep 30, 2015

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XPENG Branding (Live the Next, Now)

Reaching Gen Z with Cetaphil CPTI (For Everyone’s Sensitive Skin)

Strategic consultation and narrative development for Hyundai across the ASEAN region

Business of Design Work (Business of Design Week)

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