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2020 Hennessy T-mall Super Brand Day

Explore new consumption opportunities

Both local and foreign spirit brands have been competing for years to stand out among food pairings in the Chinese market. In order to realize business growth, a new subdivided consumption occasion must be found when pairing food with spirits at the dinner table

Attract new consumer groups

Hennessy is one of the most famous luxury cognac brands in the world and has been established in China since 1869. The perception of Hennessey among new alcohol consumers is that it is for sophisticated drinkers. In addition, the brand is also facing increased competition from other foreign alcohol drinks like whisky, cocktails and craft beer, which are currently trendy among young Chinese consumers.

Boost e-commerce in the COVID-19 era

Though Hennessy launched its e-comm...

Jan 05, 2022

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Jan 05, 2022

All Things Happy with California Pistachios

Time to Get Strategic About Making People Happy – Both Client and Consumer
Ketchum was tasked with developing an integrated PR campaign to build upon the excitement of California Pistachios as the “happy nut” in China, and their brand, Wonderful Pistachios, as the “poster boy” for California Pistachios in China. Wonderful Pistachios was seeking a comprehensive brand campaign that would:

fully leverage the power of experiential marketing across different scenarios
appeal to diverse segments of the brand’s target audiences
subtly drive consistent brand messaging
influence consumer behavior directly

Time to Nail The Brief
The below describes a strategic approach that was successfully integrated and coordinated across all marketing channels in China including paid media (pre-movie commercial), earned media (PR and online influencer outreach) and ...

Feb 13, 2020

Haier Trade Show

Standing out in a crowded place – the Expo Challenge.
The Appliances & Electronics World Expo (AWE) has become the world’s leading platform and the biggest stage for household appliances brands within the Chinese market – a segment that reached RMB810 billion in value in 2018. In 2019, over 900 exhibitors were set to participate in AWE, which would hosted more than 350,000 visitors over four days. Both numbers of exhibitors and visitors set the exhibition record over the past five years.
So many potential customers, but at the same time – so many pressing competitors.
Haier, as one of the industry’s leading brands, was poised to present its newest technology and smart home system. AWE could not be a better place to show it off to the world. Haier’s smart lifestyle range has continued to move forward in leaps, from single device intelligence to multi-device interconnection, and then into to the Internet of Things era.

Feb 11, 2020

Shoes: Pleasure & Pain for Swire Properties

Aug 19, 2019

Curiosity Report

Merck KGaA (“Merck”) is a world leading science and technology company in healthcare, life science and related performance materials. In 2015, Merck kicked off the first ever global research on curiosity in the workplace, the first step made by the company to unlock the power of curiosity. It was also a critical move for Merck in establishing its brand image as a world leading technology enterprise and innovator. In 2016, Merck took its Curiosity Initiative to China. As Merck’s public relations consultant in the Asia Pacific region, SPRG was able to localize the “curiosity concept” for easy grasp by the Chinese people and executed a series of publicity activities including online communications, celebrity/option leader outreach, online ads, high-level content marketing and media events.

Apr 02, 2019

Google’s The Future of Go Summit 2017 in Wuzhen

Apr 02, 2019

Siemens: The Taste of China

The campaign exemplifies a true INTEGRATED branded content execution that utilizes paid, owned and earned media channels to communicate Siemen’s range of kitchen products. Normally, TV sponsorship entitlements granted by CCTV only exists within the program. But Siemens went beyond the usual and extended the partnership in retail, product roadshows, mobile app and owned social media channels.

Jan 13, 2016

Business of Design Work (Business of Design Week)

BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Sep 30, 2015

Pepsi Great Wall Event

Sep 30, 2015

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