Friday, 26 February, 2021

How to tell engaging short-form stories

Staff Reporters

As short-form video platforms continue on their meteoric rise, this Crash Course provides useful tips on how to build story arcs in a short period of time and create thumb-stopping campaigns.

Spikes Asia Awards 2021: Campaign's contenders 3

Staff Reporters

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

Purpose, laughs, and boppable tunes: Spikes jury members assess this year's entries

Matthew Miller

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

Moutai loosens even more tongues in holiday rap about China's 'national liquor'

Minnie Wang

INSPIRATION STATION: To promote the booze brand to a younger generation with an international edge, three foreigners joined a Chinese rap, creating a social-media sensation.

Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool

Rahul Sachitanand

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

See who moved and won this week

The latest news from Publicis Communications, INCA, Thrive PR, Wild Advertising, Disney, Wavemaker, MediaCom, Dentsu Impace and many more.

With Gangs in charge, how will Essence fare?

Staff Reporters

AGENCY REPORT CARD: T. Gangadhar (aka 'Gangs') took over from Kyoko Matsushita as the GroupM agency's APAC head in 2020. Could he help sustain Essence's success in a difficult year?