Thursday, 25 February, 2021
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Spikes Asia Awards 2021: Campaign's contenders 2
Staff Reporters
As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.
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Tune into Spikes Asia X Campaign at 2 pm
The fourth and final day starts today at 2 pm (SG/HK) with an interactive workshop, followed by provocative sessions on production chaos, effective use of AI and China's 'media dystopia'. Meanwhile, you can dig into all the coverage and analysis by our editors and watch any presentations you may have missed.
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Hyundai Motor replaces CMO
Robert Sawatzky
Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.
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Who's a winner today?
Leo Burnett Australia, Dentsu Impact and Mirum India, that's who. So are the folks with new roles at Talisman, Praytell, Mailman, Wavemaker, MediaCom and many more in our weekly roundup.
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The CMO Circle: Leading marketing into the future
Staff Writer
Recent research jointly commissioned by the Mobile Marketing Association and Salesforce reveals a framework that can be used to guide marketing transformation in companies, helping marketers align their capabilities and adapt to an industry in flux
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