Campaign Asia

Wednesday, 04 November, 2020

Rahul Sachitanand

Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.

How brands are nudging customers on sustainability

Robert Sawatzky

ASIA'S TOP 1000 BRANDS WEBINAR: Consumers may approve of brand action on sustainability, but it's up to brands to take the action, as we learn in this session featuring marketers from DBS, Foodpanda and a research lead at Nielsen.

Embracing creative opportunities in e-commerce: Free webinar today at 1 pm

Join us at 1 pm SG/HK for the second of three Top 1000 Brands webinars. Today, we have a panel discussion featuring leaders from Shopee, Celtra and TripAdvisor discussing key trends and tips for e-commerce success.

5 tips for making display advertising work

Darryl Choo

Ample research is available to devise a set of principles that can help brands maximise their online media spend and capture user attention, writes Inskin Media's Asia sales director.

Weber Shandwick appoints corporate lead in South Korea

The agency appointed Elizabeth Bae (top left), formerly market leader with BCW, as executive vice president. See this and the rest of the week's people moves and business wins in our always-growing roundup.

VW creates tiny dealership to promote small SUV range

Ad Nut

DDB Sydney enlisted Yippee Ki Yay to build a detailed miniature dealership in order to draw attention to an AR tool for exploring Volkswagen's T-Roc and T-Cross models.

Editor's Picks

Pitch activity is up, but new business revenues are dropping during the pandemic

Natasha Bach

Agencies are pitching more than ever for new business, but account billings are down during the pandemic.

GroupM creates two global platform-oversight roles

Alison Weissbrot

The media group promotes two in a nod to its global focus on building relationships and expertise across platform giants such as Facebook, Google, Adobe and Salesforce.

Got 5 minutes? Learn something from APAC experts

Our weekly video-learning series, Campaign Crash Course, delivers valuable lessons and practical tips from experts in five minutes. Topics include diversity, blockchain, social content, talent retention, media buying, briefing creative agencies, reaching Gen Z and conducting effective research. New courses every Friday.

Former Publicis Communications India CEO launches new agency

Campaign India Team

In the launch of Wondrlab, Saurabh Varma partners with two former Publicis colleagues, Rakesh Hinduja and Vandana Verma, who left the agency soon after his exit.

Promoted

Jean-Laurent Vilon: luxury is about delivering unique experiences

Staff Writer

Covid won’t rid the world of physical events or face-to-face interaction. The future of luxury is the seamless integration of on- and off-line, says the Managing Director Asia Pacific of Mazarine Group.

Events

Webinar - Rethinking brand purpose: lessons from the crisis for the future

Nov 24, 2020

Virtual, APAC

Webinar: Meeting the Creative Demands of eCommerce Growth

Nov 26, 2020

Virtual, APAC

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