Tuesday, 10 September, 2019
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China home to 83% of global ad fraud: GroupM
Jessica Goodfellow
Lack of verification, limited measurement and an unfamiliarity with the concept of brand safety are contributing towards China’s fraud problem, GroupM finds
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MediaMonks wins Fanta in SEA
Plus, news on Arsenal, Publicis, Edelman, Golin, Within, Sweetshop and more, all in our oft-added-to roundup of people moves and business wins.
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