Analysis
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Southeast’s Asia’s top 50 brands 2024
Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.
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PR Awards Asia-Pacific 2024 shortlist announced
Check out the 269 shortlisted efforts for innovative campaigns, impactful storytelling, and strategic communication across the region.
APAC Power List 2024: The power players shaping the region's brand landscape
Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.
Can we trust ChatGPT as an analytics tool?
A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?
Asia-Pacific Power List 2024: Abdul Sani Abdul Murad, RHB Banking Group
Sani has cemented his position as a leading force in marketing, guiding RHB Banking Group to new heights with campaigns that blend technology, creativity, and customer-centricity.
Asia-Pacific Power List 2024: Anuja Mishra, Honasa Consumer
A seasoned marketer and avid athlete, Mishra channels her endurance and result-oriented approach into her leadership at Honasa.
Asia-Pacific Power List 2024: Astrud Burgess, ANZ
Since taking the helm as CMO, Burgess has championed the power of marketing at ANZ to reframe big strategic challenges, as well as drive product and innovation-led growth within the business.
Asia-Pacific Power List 2024: Boonthida Ratanavilaikul, FedEx
When it comes to delivering effective marketing with a socially responsible approach, this logistics industry veteran delivers.
Asia-Pacific Power List 2024: Danielle Jin, Visa
Jin has led innovative campaigns for Visa, driving inclusivity and smarter payments, resonating with Asian consumers. Jin's focus on diversity and equality has earned her recognition as a leader in the industry.
Asia-Pacific Power List 2024: David Beal, Jollibee
Beal is not just spicing up brand growth at Jollibee but also nurturing fresh talent and championing social responsibility.
Asia-Pacific Power List 2024: Ronald Wong, Tam Jai International
Ronald Wong brings his marketing prowess to one of Hong Kong's most iconic restaurant chains, TamJai SamGor, bringing the brand to a global stage
Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo
Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.
Asia-Pacific Power List 2024: Sri Widowati, Danone
Widowati leads a marketing team that focuses on consumer education and local-market customisation, which have been instrumental to the success of Danone brands in Indonesia amid inflation.
Asia-Pacific Power List 2024: Stephanie Choi, Samsung
Managing a number of extremely effective campaigns and strategic collaborations, Choi has helped propel Samsung to the top of the mobile phone sales charts.
Asia-Pacific Power List 2024: Stephanie Ng, HSBC
In her two years at HSBC, Ng has already made strides, with year-on-year solid numbers and an active social media presence to educate other professionals.
Asia-Pacific Power List 2024: Stuart A Spencer, AIA
Spencer's purpose-led marketing strategy continues to drive significant business growth and customer engagement for the insurance giant.
Asia-Pacific Power List 2024: Tatsuya Okamoto, Ajinomoto
Okamoto blends innovation and strategy to enhance Ajinomoto's flavour and impact globally.
Asia-Pacific Power List 2024: Thai Minh Diem Tu, Techcombank
Tu sprints towards a community-centric culture and champions the bank’s vision for diversity, wellness and vitality.
Asia-Pacific Power List 2024: Uma Ramanan, Lego
With over twenty years of experience in marketing, Ramanan’s time at Lego has been marked by the building blocks of hard work with a hint of play.
Asia-Pacific Power List 2024: Yoshiaki Okabe, Shiseido
Blending his expertise as both a technologist and marketer, Okabe is spearheading innovation at Shiseido with a focus on personalisation and consumer engagement.
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