publicis
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Q1 agency metrics: A closer look at financial patterns and APAC performance
In examining Q1 earnings closely, analyst Ian Whittaker finds common denominators: the resounding success that India boasts and the persistent challenges that China poses—both are shaping agency-holding companies’ performance in the region.
Oreo urges Chinese consumers to ‘stay playful’
In a nation known for over-work, over-studying and pressures to achieve, Oreo seeks to bring back China’s 5,000-year-old culture of play with its new ‘Art of ‘Play’ brand platform in collaboration with Publicis.
M&A rumour mill is buzzing as Publicis pulls ahead of agency pack
Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector.
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Swatch switches media duties to Publicis from GroupM in China
Swatch is the second long-term client after Dyson to depart from GroupM to Publicis this year, following news of a bribery scandal in China in 2023.
Publicis organic growth jumps 5.3% in Q1
Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.
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Dyson China ends partnership with Mindshare, hands media duties to Publicis
Dyson's decade-long partnership with GroupM has come to an end after a competitive review that followed a bribery scandal in China last year.
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