Reem Makari
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Roblox makes video ads available to all advertisers
By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on Roblox.
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The Coca-Cola Company announces 5-year AI partnershi...
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
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Advertisers are not fully prepared for the demise ...
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
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Roblox to offer in-game programmatic video ad buys ...
Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
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Martin Sorrell says ID5 can be the “winning ...
The S4S Ventures co-founder is the latest to invest in ID5, alongside information and insights company TransUnion UK.
Discord rolls out ‘sponsored quests’ on its ...
Social media community explores in-app ads for the first time, despite company’s CEO repeatedly stating that the platform will not rely on advertisers.
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