Analysis News Opinions Advertising Creativity Spikes
Robert Sawatzky
Jan 11, 2024

Why BBDO chief Andrew Robertson sees such value in humour

SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

APAC Power List 2024: The power players shaping the region's brand landscape

1 APAC Power List 2024: The power players shaping the region's brand landscape

Baidu PR head apologises after backlash sparked by controversial videos

2 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

3 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

Apple's 'Crush' ad elicits backlash from marketing and PR pros

4 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Baidu PR head departs company following controversial videos

5 Baidu PR head departs company following controversial videos

The changing face of political ad campaigns in India

6 The changing face of political ad campaigns in India

Move and win roundup: Week of May 6, 2024

7 Move and win roundup: Week of May 6, 2024

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

8 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Pepsi unveils new logo and identity; colours 120 markets in electric blue

9 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Women Leading Change Awards 2024: Winners revealed

10 Women Leading Change Awards 2024: Winners revealed

Related Articles

BBDO CEO Andrew Robertson on technology, the new brand work and where the magic lies
Apr 4, 2023
Robert Sawatzky

BBDO CEO Andrew Robertson on technology, the new ...

BBDO CEO Andrew Robertson skills up agency during a pandemic
Nov 14, 2020
Alison Weissbrot

BBDO CEO Andrew Robertson skills up agency during a ...

Why aren’t more funny ads winning awards?
Jul 1, 2021
Kate Magee

Why aren’t more funny ads winning awards?

Is Cannes Lions having a laugh with its new humour category?
The Information
Nov 24, 2023
Shauna Lewis

Is Cannes Lions having a laugh with its new humour ...

Just Published

‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast
20 hours ago
Brandon Doerrer

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
20 hours ago
Campaign India Team

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

IAS launches 'Election Lab' to help marketers navigate a political year ahead
20 hours ago
Reem Makari

IAS launches 'Election Lab' to help marketers ...

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

Google is fully embracing its AI era
20 hours ago
Reem Makari

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.