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Protection Insurance for a Nation of Worriers

Asia is the largest continent in the global life insurance segment, accounting for 38% of premium collected in the year 2016. However, India has been amongst the largest highly under-penetrated insurance country. (Swiss Re Institute Sigma No3/2017 Report). Challenge:

Macro-Level - India itself being a lowest penetrated insurance market, it was important to educate the masses on a specific insurance solutions vertical – PROTECTION
Micro-Level - Considering that other bigger insurance players had much wider protection product portfolio and stronger distribution network, it was important to position ABSLI as a brand that understands the specific protection requirements of the customers and provides need-based solutions

Objective:

Promote the protection insurance solutions as a strong tool to mitigate financial uncertainties i...

Feb 11, 2020

Continental Tires “Conti Cities”

Background At present, one third of the world's tire production is in China. Continental, founded in 1871, has entered the Chinese market since 1996. Because of its professional technology and industry influence, Continental has won the recognition of the majority of consumers. During its initial promotion, Continental spread its brand value in traditional advertising forms such as TVC, outdoor display advertising and vertical. However, since the whole market has become saturated and the marketing promotion strategies of competitors are almost the same, consumers lack value recognition and emotional resonance for the brand, resulting in slow sales growth. In 2018,“When everything counts”is chosen as the Chinese brand slogan. Continental accompanies everyone that moves forward.
Challenge: 1. Chinese social media is blooming these years. Former advertising, propagating selling points, did not work. How can Continental find ...

Feb 11, 2020

Costa Coffee x Didi

Cooking Brand Preference Amidst Boiling Competition
Around the world each year coffee consumption increases by 2%. By comparison, in China coffee consumption is increasing at an annual rate of 15% - 20%. On average, each person drinks up to 20 cups of coffee per year in China compared to the average consumption in a more mature market of around 400 cups. Clearly there is a lot of potential yet to be captured in China’s growing coffee scene. As a veteran British coffee brand, Costa has always been loved by Chinese consumers for its coffee quality. While coffee culture in China is relatively under-developed compared to other markets round the world, market competition is nonetheless relentless. Rival international brands are doubling down on store openings. A new wave of boutique coffee shops are stimulating a lot of visitation from coffee lovers seeking quality products and atmosphere. Plus, new coupon issuing brands compet...

Feb 11, 2020

ThinkVision 15th Anniversary B2C Global Social Campaign

The hardcore B2B tech brand first approach to click through B2C
Lenovo has been designing computer monitors for business use under the ThinkVision brand for 15 years. They offer full-function ergonomic stands, high performance specifications, multiple connectivity options and great value pricing. Over this time, it had exclusively used a channel marketing approach to communications giving its distributors all of the information and collaterals they needed to sell the product to their customers. Now in its anniversary year, it was time to think differently about ThinkVision marketing. Lenovo wanted to create a global brand enhancement program for ThinkVision that would connect directly with business customers and help drive sales with its distributors.
CHALLENGES
Our brief presented some significant challenges:

First, ThinkVision monitors are very practical devices so we would ...

Tags: Lenovo | Mobile | Social | Online |

Feb 11, 2020

SK-II Bareskin Project

Aug 19, 2019

Revamp

Ocean Park Hong Kong needed to revive its digital presence to reflect its status as Hong Kong’s premier theme park and as the city’s ultimate destination of excitement. The greatest challenge was in consolidating over 1000 pages of content into a fun and easy to browse website that allowed users to intuitively discover exactly what they wanted to see, across all devices.

Tags: Ocean Park | Mobile | Online | Hong Kong |

Nov 03, 2017

Strategic Media Partnership in Korea

Cheung Kong Graduate School of Business (CKGSB) features 45 full-time professors with unrivaled expertise and insights in the business and economic field. The unmatched alumni network also promotes strong academic-industrial collaboration in diversified sectors. China’s open-door policy and rapid growth in many sectors heightened demand for knowledge and experts’ views on the market. However, CKGSB is relatively new with lower brand awareness than other global business schools in Korea. It is one of the top priorities for CKGSB to Raise brand awareness and position CKGSB as the thought leader by engaging and cultivating strong alliances with major media outlets in Korea. The strategic approach made is to Promote and leverage long-term relationships with top-tier media outlets to fortify CKGSB’s thought leadership in the industry. It is also aimed to expand CKGSB’s influence in the business community and raise credibility among fresh graduates and mid-career executives seeking China-f...

Tags: Cheung Kong Graduate School of Business | PR | Print (Trade/Newspaper) | Korea |

Mar 30, 2017

Website Revamp and Digital Instore Solution (Website Revamp & Digital Instore Solution)

Jan 28, 2015

My Hong Kong Guide

We work very closely with the Hong Kong Tourism Board on their many campaigns, both locally and internationally. This year we launched the “My Hong Kong Guide” app for web, digital devices and Facebook, created to capture experiences of travellers to Hong Kong while managing their travel itineraries, offering suggestions of places of interest and having the ability to add friends and engage with other travelers based on interest, travel period and personal blogs.

Jan 28, 2015

eCommerce

City’super is Hong Kong’s mega lifestyle specialty store with a focus on good quality foods, produce and lifestyle needs. Our client had an older ecommerce platform that did not represent the brand fairly and required an overhaul of the platform to meet today’s digital capabilities. City’super also wanted to enhance their digital brand experience and create a content rich site to support its eCommerce business.

Jan 28, 2015

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Protection Insurance for a Nation of Worriers

Continental Tires “Conti Cities”

Costa Coffee x Didi

ThinkVision 15th Anniversary B2C Global Social Campaign

SK-II Bareskin Project

Revamp

Strategic Media Partnership in Korea

Website Revamp and Digital Instore Solution (Website Revamp & Digital Instore Solution)

My Hong Kong Guide

eCommerce

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