| Agency Portfolio

Revamp

Ocean Park Hong Kong needed to revive its digital presence to reflect its status as Hong Kong’s premier theme park and as the city’s ultimate destination of excitement. The greatest challenge was in consolidating over 1000 pages of content into a fun and easy to browse website that allowed users to intuitively discover exactly what they wanted to see, across all devices.

Tags: Ocean Park | Mobile | Online | Hong Kong |

Nov 03, 2017

Siemens: The Taste of China

The campaign exemplifies a true INTEGRATED branded content execution that utilizes paid, owned and earned media channels to communicate Siemen’s range of kitchen products. Normally, TV sponsorship entitlements granted by CCTV only exists within the program. But Siemens went beyond the usual and extended the partnership in retail, product roadshows, mobile app and owned social media channels.

Jan 13, 2016

My Hong Kong Guide

We work very closely with the Hong Kong Tourism Board on their many campaigns, both locally and internationally. This year we launched the “My Hong Kong Guide” app for web, digital devices and Facebook, created to capture experiences of travellers to Hong Kong while managing their travel itineraries, offering suggestions of places of interest and having the ability to add friends and engage with other travelers based on interest, travel period and personal blogs.

Jan 28, 2015

eCommerce

City’super is Hong Kong’s mega lifestyle specialty store with a focus on good quality foods, produce and lifestyle needs. Our client had an older ecommerce platform that did not represent the brand fairly and required an overhaul of the platform to meet today’s digital capabilities. City’super also wanted to enhance their digital brand experience and create a content rich site to support its eCommerce business.

Jan 28, 2015

A Taste of Success

A Taste of Success is a financial communications campaign that we at Strategic Public Relations Group (“SPRG”) devised for our client, Tsui Wah, as it sought to list on the Stock Exchange of Hong Kong Limited. If successful, it would become the first Cha Chaan Teng operator found on the Main Board. Among the obstacles to overcome included the public’s misconception of Tsui Wah as overpriced, as well as the media’s preoccupation with focusing on negative aspects of the F&B industry, including rising rent, food and labour costs. Also, Tsui Wah’s high P/E ratio, doubts surrounding its expansion into China and the generally lackluster performance of IPOs in Hong Kong during the second half of 2012, all served to undermine the confidence of investors.

Feb 20, 2014

E-commerce Website

Tags: Wellcome [Obsolete] | Online | Hong Kong |

Feb 20, 2014

Hotel ICON Website Revamp

Tags: Hotel ICON | Online | Hong Kong |

Feb 19, 2014

Ocean Park Mobile App

Feb 19, 2014

Samsung Mobile Experience Store

Mobile technology is becoming more advanced and dynamic, and as a result people are finding it harder to shop the smartphone category. But we know that creating the right experience in store is key to influencing the purchase decision. In fact our research shows that exceptional in-store experience can raise the sale of the smartphones by five times compared to stores that offer minimal experience.

Tags: Samsung | Out of Home | Direct Marketing |

Nov 30, 2012

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