PR | Agency Portfolio

POCO Indonesia - Being a brand guardian angel

Klikpr was selected to be POCO’s PR partner for three consecutive years, each year bringing its own unique challenges for the agency to address. The first year was particularly challenging: with POCO only recently being established as its own identity independent of Xiaomi, the one question to answer was how to make the upstart brand stand out from its parent company and in a sea of near-identical smartphone offerings. Another not-so-easy challenge to answer was dispelling public perception towards POCO as a ‘cheap’ brand and instead shift the audience’s perspective to align with its brand value: extreme performance at extreme price. Thirdly, instead of just wide, POCO went for deep: targeting very hypersegmented audience niches including gamers, skateboarders, fashion designers, and many such creative types. The brand announced even more product offerings in its second year, but this was at the same time an exercise in setting priorities to make su...

Mar 21, 2024

Urban Solution for Urban Pollution

dProgram (Delicate Skincare Program), a Shiseido brand, wanted to launch a Southeast Asian campaign for their Urban Damage Care range, a two-step routine specially formulated to protect and relieve delicate skin from redness and sensitivity from the effects of urban pollution exposure and accumulation.

Aug 07, 2023

Martell NCF: The Curious Crew

Aug 07, 2023

DBS Rain Swing

Aug 07, 2023

Haters gonna Hate

The more perfect the utopia, the most ridiculous its haters. And the funnier. With this premise in mind, we rolled our sleeves and started crafting Greenpeace's vision for the future of mobility. It is a future Earth where humanity finally got its act together, and carbon emissions, rising sea levels, and global warming are solved. The 4-minute film, which smashed viewership numbers on every Greenpeace social account where it was shared, focuses on five petty haters, including a lady who wishes traffic jams were back so she'd always have an excuse to be late, a guy who keeps petrol in fancy decanters, and many more.

Jul 19, 2023

The Concentrator 2000

Wave pesky notifications goodbye
Duolingo is famous for using push notifications to help remind its millions of worldwide users to do their daily lessons. But that’s not the norm. Bothersome app notifications often distract users from focusing on a single task, pushing them down the rabbit hole of mindless scrolling instead of letting them finish their Duolingo class. How could we turn mindless into mindful?

Jul 13, 2023

Red Bull Race Day Media DM Invitation (Red Bull Race Day Media Kit / Event Invitation)

Red Bull Race Day, the biggest motoring event held by Red Bull in 2021 under the concept “GO-ON Tokyo” or “Roaring Tokyo,” featured machines like Super GT, Super Formula, and MotoGP that roared throughout the city of Tokyo. For this event, USN was in charge of coming up the idea, design, and production of the DM, and yet again, we decided to go with something “out-of-the-envelope.” Based on the concept “GO-ON Tokyo,” we designed the visuals of the DM so that the onomatopoeia of the roaring sound, “Go-ooh,” literally ripped through and popped out of the envelope. We designed the card, wanting people to wonder, “What the heck is this?” before even opening the envelope, which we then sent out to the media people.

Tags: Red Bull | Direct Marketing | PR | Japan |

Jul 13, 2023

Red Bull Orange Edition Launch

Jul 13, 2023

Listing Ceremony

To support the successful listing of ESR on HKEX. ESR is the largest APAC-focused logistics real estate platform. The communication programme was tailored to highlight ESR’s unique business model plus the growth potential of the APAC market, which is the most dynamic and fastest growing logistics market in the world.

Nov 27, 2020

Calitravelog Southeast Asia Anchor Campaign

The PUMA #CaliTravelog was one of PUMA Southeast Asia’s biggest marketing campaigns of the year. The six-month-long campaign was developed to promote the relaunch of the iconic ‘80s sneakers, the PUMA Cali across Malaysia, Singapore and Indonesia. The market relaunch campaign took a multi-channeled approach utilising a variety of online and offline platforms to successfully reintroduce the classic sneakers to the modern audience.

Nov 27, 2020

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POCO Indonesia - Being a brand guardian angel

Urban Solution for Urban Pollution

Martell NCF: The Curious Crew

DBS Rain Swing

Haters gonna Hate

The Concentrator 2000

Red Bull Race Day Media DM Invitation (Red Bull Race Day Media Kit / Event Invitation)

Red Bull Orange Edition Launch

Listing Ceremony

Calitravelog Southeast Asia Anchor Campaign

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