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Warriors of Future

Jan 23, 2024

In the wake of the pandemic, businesses are facing and will continue to face a major challenge in attracting and recruiting suitable talent with the right skill sets. With a high demand for talent, there’s a pressing need for employers to look beyond conventional ‘plug-and-play’ hiring options and explore other avenues to future-proof their businesses. While a viable solution is tapping on non ‘plug-and-play’ talent, the perception surrounding them is a major hurdle employers need to get over. Employers have an inclination to hire on potential. Studies on the labour market have found that looking beyond a candidate’s experience or qualifications eventually paid dividends: 94% of leaders agreed that those hired on potential turned out to be highly valuable and engaged team members. Additionally, it helped employers deal with issues such as retention rates as well as the persistent skills gap.

Aug 07, 2023

Satisfyingly Meaty. Surprisingly Plant (Satisfyingly Meaty. Surprisingly Plant.)

Aug 07, 2023

Urban Solution for Urban Pollution

dProgram (Delicate Skincare Program), a Shiseido brand, wanted to launch a Southeast Asian campaign for their Urban Damage Care range, a two-step routine specially formulated to protect and relieve delicate skin from redness and sensitivity from the effects of urban pollution exposure and accumulation.

Aug 07, 2023

Martell NCF: The Curious Crew

Aug 07, 2023

DBS Rain Swing

Aug 07, 2023

Museum of Wonky English

In Japan, where saving face is a cultural imperative, making mistakes is feared and avoided. Duolingo, the world’s #1 language learning app, wanted to create a cut-through activation with big PR potential that could generate awareness for the brand, inviting potential learners to embrace their blunders while on the app, eventually changing the perception of mistake-making in the country.

Jul 19, 2023

Red Bull Orange Edition Launch

Jul 13, 2023

2020 Hennessy T-mall Super Brand Day

Explore new consumption opportunities

Both local and foreign spirit brands have been competing for years to stand out among food pairings in the Chinese market. In order to realize business growth, a new subdivided consumption occasion must be found when pairing food with spirits at the dinner table

Attract new consumer groups

Hennessy is one of the most famous luxury cognac brands in the world and has been established in China since 1869. The perception of Hennessey among new alcohol consumers is that it is for sophisticated drinkers. In addition, the brand is also facing increased competition from other foreign alcohol drinks like whisky, cocktails and craft beer, which are currently trendy among young Chinese consumers.

Boost e-commerce in the COVID-19 era

Though Hennessy launched its e-comm...

Jan 05, 2022

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Jan 05, 2022

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Warriors of Future

Talent Crunch? So What?

Satisfyingly Meaty. Surprisingly Plant (Satisfyingly Meaty. Surprisingly Plant.)

Urban Solution for Urban Pollution

Martell NCF: The Curious Crew

DBS Rain Swing

Museum of Wonky English

Red Bull Orange Edition Launch

2020 Hennessy T-mall Super Brand Day

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

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